Product Marketing Lead

Job not on LinkedIn

🔥 17 hours ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $140k - $170k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 8%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Blink Ops

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 $20M Series A on 2022-03

Consulting • Healthcare • Logistics

Blink Ops is a leading provider in the field of Security Orchestration, Automation, and Response (SOAR). The company offers a platform that allows organizations to automate and streamline their security processes, using AI to quickly create, edit, and manage workflows. With its low-code interface and AI Copilot, Blink enables even non-technical users to build and deploy sophisticated security automations efficiently. Featuring over 10,000 pre-built workflows, it aids in incident response, cloud security, vulnerability management, and identity access management, among others. Blink is trusted by top companies worldwide and promises significant improvements in productivity and return on investment.

📋 Description

• Develop clear, differentiated positioning and messaging for BlinkOps products, capabilities, and use cases • Develop messaging frameworks and core narratives for marketing, sales, product, and customer-facing channels • Partner with Product Management to plan and execute go-to-market strategies for new products, features, and capabilities • Create and maintain sales materials including pitch decks, battlecards, solution briefs, product overviews, and other customer-facing assets • Work directly with GTM teams to understand objections, gaps, and customer feedback and improve messaging and enablement • Develop understanding of competitors, emerging trends, and evolving customer needs • Own competitive intelligence and translate market insights into positioning, messaging, and sales enablement • Develop understanding of customers, challenges, buying processes, and problems • Use customer feedback, win/loss insights, market research, and performance data to improve the approach • Manage the analyst engagement strategy • Track core industry reports and lead Blink’s inclusion

🎯 Requirements

• 4–7 years of experience in product marketing, ideally at a security company • Experience in a high-growth SaaS start up environment • Proven ability to develop positioning, messaging, value propositions, and go-to-market strategies • Strong understanding of enterprise B2B buying motions and how to communicate with technical and business stakeholders • Excellent writing, storytelling, and presentation skills, with the ability to make complex concepts simple and compelling • Demonstrated ability to independently drive multiple initiatives from strategy through execution • An AI-first analytical and curious mindset, with the ability to use customer, market, competitive, and business data to inform decisions • A strong bias toward action and a willingness to build, test, learn, and iterate in a fast-moving environment

🏖️ Benefits

• Variable Compensation (where applicable)