Adobe Target Technical Consultant

🕒 April 23

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💼 Consultant

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Blue Acorn iCi

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛍️ eCommerce

🏢 Enterprise

eCommerce • Digital Marketing • Enterprise

Blue Acorn iCi is a leading provider of digital transformation solutions, focused on delivering high-impact digital experiences for businesses. They specialize in technologies such as enterprise content management, commerce strategy, customer intelligence, and data-driven optimization. As an Adobe Accredited Partner, Blue Acorn iCi utilizes platforms and systems to enhance business efficiencies and site performance, working with clients across industries like consumer packaged goods, retail, financial services, healthcare, and media. Their services include ecommerce development, digital experience consulting, and performance marketing, aiming to create seamless and personalized customer journeys.

📋 Description

• Leverage Adobe Target to optimize digital experiences and drive conversions. • Conduct website and app audits to identify opportunities for personalization and A/B testing. • Define clear objectives and success metrics for each campaign. • Implement Adobe Target tracking and configuration. • Create and manage audiences and segments based on customer behavior and attributes. • Develop and execute A/B tests, multivariate tests, and personalization campaigns. • Analyze campaign performance data to measure impact and identify areas for improvement. • Utilize Adobe Target's reporting and analytics capabilities to generate insights.

🎯 Requirements

• Strong understanding of Adobe Target and its core features (Activities, Audiences, Offers, etc.) • Experience with web technologies (HTML, CSS, JavaScript) • Knowledge of data collection methods (tags, APIs) • Experience with data analysis tools (Adobe Analytics)

🏖️ Benefits

• medical, dental and vision insurance • life insurance • disability • paid time off • 401(k) and more!