Brand Manager

🔥 0 minutes ago

⚓ Rhode Island – Remote

⚓ Rhode Island – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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Blueroot Health™

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

👥 B2C

💰 Venture Round on 2020-01

Healthcare Insurance • Wellness • B2C

Blueroot Health™ is a health and wellness company that focuses on providing innovative solutions to enhance personal well-being. Their offerings include products and services aimed at improving health outcomes and supporting a healthier lifestyle. Through their dedication to quality and efficacy, Blueroot Health™ seeks to empower individuals to take control of their health.

📋 Description

• Serve as the enterprise owner of the Fairhaven Health brand, accountable for long-term brand equity, growth, and profitability across practitioner and consumer channels. • Define and evolve a clear, differentiated brand strategy, positioning, and messaging architecture that preserves clinical credibility while enabling scale. • Act as the senior internal authority and advocate for the brand, safeguarding scientific integrity, regulatory alignment, and brand standards across all touchpoints. • Own brand level P&L performance in partnership with Finance, including revenue growth, margin management, and investment prioritization. • Lead annual and multiyear brand planning, budget development, forecasting, and performance reviews, using insights to drive tradeoffs and decision-making. • Establish and monitor brand health, campaign effectiveness, and market KPIs, translating data into clear strategic recommendations. • Partner with Product Development, Scientific Affairs, Regulatory, Quality, Sales, Content, Creative, and Operations to ensure brand-led decision-making across the product lifecycle, and influence innovation pipelines, claims strategy, education, and commercialization to align with brand priorities and long-term growth objectives. • Translate brand strategy into clear frameworks, briefs, and guidance that enable consistent, high-quality execution across teams and channels. • Ensure cohesive brand expression—voice, visual identity, and messaging—across campaigns, platforms, and customer experiences. • Other responsibilities as assigned.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field. • 5–7+ years of progressive brand management experience within CPG, dietary supplements, health & wellness, or a similarly regulated industry. • Demonstrated ability to own and evolve brand strategy, positioning, and messaging, with accountability for long-term brand equity—not just campaign execution. • Experience managing or partnering on brand level P&L, including budgeting, forecasting, investment prioritization, and performance tradeoffs. • Proven success leading through influence across cross functional teams (e.g., Product Development, Finance, Scientific/Regulatory, Sales, Creative). • Strong analytical and strategic thinking skills, with the ability to translate insights into clear recommendations and decisions. • Exceptional written and verbal communication skills, including the ability to translate complex or technical concepts into compelling brand narratives.

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Flexible work arrangements