Consumer Insights & Analytics Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Blueroot Health™

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

💰 Venture Round on 2020-01

Healthcare • Food & Beverage • Healthcare Insurance

Blueroot Health™ is a health and wellness company that focuses on providing innovative solutions to enhance personal well-being. Their offerings include products and services aimed at improving health outcomes and supporting a healthier lifestyle. Through their dedication to quality and efficacy, Blueroot Health™ seeks to empower individuals to take control of their health.

📋 Description

• Lead the data, analytics, and insights work informing innovation, brand strategy, and commercial decisions across Blueroot Health brands • Build a right-sized data, analytics, and insights program combining syndicated data, industry reports, platform and retail data, and primary consumer research • Manage external vendors, panels, and providers to deliver actionable findings • Own customer cohort, LTV, CAC, and retention analyses across brands • Partner with the E-commerce Analyst on operational data and the Director of Financial Planning & Analysis on commercial reconciliation to the P&L • Synthesize a strategic performance view for the CMO and executive leadership • Maintain views of category, consumer, practitioner, and competitive trends across supplements and adjacent wellness • Translate emerging needs, competitive dynamics, format and ingredient innovation, and channel shifts into strategic implications and opportunities • Own the research and insights program for innovation and brand strategy end-to-end • Conduct consumer and HCP concept validation, ongoing brand health tracking, and post-launch performance monitoring • Generate and apply HCP insights on practitioner needs, recommendation drivers, competitive and distributor dynamics, and professional supplement channel trends • Partner with Brand Managers and the CMO to support forward-looking brand strategies and embed insights into brand planning cycles • Monitor the performance of new and existing initiatives • Perform other duties as assigned

🎯 Requirements

• Progressive professional experience across brand management, consumer insights, market research, ecommerce analytics, category management, or closely related disciplines, with increasing scope, complexity, and strategic contribution • Experience in consumer products, CPG, DTC, health & wellness, beauty, food & beverage, or an adjacent consumer category • Experience working with consumer insights and category data, including syndicated data (Circana, SPINS, Nielsen, or similar), retail and platform data (Amazon back end, Stackline, retailer.com), and primary research inputs • Demonstrated ability to synthesize multiple data sources into clear business recommendations • Strong writing, executive communication, and storytelling skills • Fluency in Excel and PowerPoint / Keynote • Hands-on proficiency with at least one BI tool (Power BI, Looker Studio, Tableau, or similar) • Comfort working with syndicated data platforms, retail/ecommerce platform data, and DTC platform data (Shopify, GA4, Klaviyo) • Self-directed work ethic and ability to operate independently on open-ended strategic questions • Intellectual honesty about the limits of research and ability to communicate uncertainty responsibly • Occasional travel for business needs • Extended periods of sitting and focused computer-based work • Ability to perform repetitive tasks, including typing and prolonged screen time • Ability to maintain composure, focus, and effectiveness in a fast-paced and demanding environment • Preferred: industry experience in supplements, vitamins & minerals (VMS), functional foods, or an adjacent regulated wellness category • Preferred: familiarity with the healthcare practitioner (HCP) channel, distributor dynamics (Fullscript, Emerson Ecologics), practitioner segments, and competitive practitioner-brand landscape • Preferred: experience supporting an innovation pipeline through stage-gate decision-making • Preferred: experience working under regulated claims environments (DSHEA, FDA, FTC) and translating consumer research into claim-safe language

🏖️ Benefits

• Occasional travel for business needs, including meetings, trainings, and company events • Equal employment opportunity protections • Access to benefits and training (referenced in the EEO policy)