Senior Manager, Influencer Marketing

🕒 July 31

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

💅 Influencer Marketing

👻 Ghost score 37%

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BM Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.

📋 Description

• Execute and continuously improve Advantage HQ's influencer marketing strategy. • Develop scalable influencer programs across multiple clients and industries. • Partner with internal stakeholders to align creator strategies with business objectives. • Identify opportunities to improve campaign performance, creator quality, and operational efficiency. • Help position Advantage HQ as a leader in performance-driven influencer marketing. • Grow and maintain a diverse, high-quality global network of creators across key social platforms. • Build long-term relationships with creators, talent managers, and agencies. • Develop preferred creator rosters aligned with client verticals. • Improve creator responsiveness, engagement, and retention. • Ensure creators receive an exceptional experience throughout every partnership. • Oversee the successful execution of influencer campaigns from briefing through completion. • Ensure campaigns launch on time, within budget, and meet performance expectations. • Collaborate with Creative and Paid Media teams to maximize campaign effectiveness. • Scale creator whitelisting initiatives across client accounts. • Monitor campaign performance and identify opportunities for continuous optimization. • Build efficient workflows across sourcing, outreach, negotiations, contracting, approvals, production, payments, and reporting. • Improve operational processes through automation, AI tools, and standardized workflows. • Maintain high standards for campaign quality, compliance, and client satisfaction. • Lead, coach, and develop a high-performing influencer marketing team. • Establish clear KPIs, performance expectations, and accountability. • Mentor team members to improve campaign management, communication, and strategic thinking. • Track and report key influencer marketing KPIs across campaigns and clients. • Analyze creator performance, campaign ROI, engagement metrics, and business outcomes. • Stay current on emerging creator trends, platform updates, AI tools, and influencer marketing best practices. • Evaluate new technologies that improve creator discovery, campaign management, and reporting.

🎯 Requirements

• 6+ years of experience in influencer marketing, creator partnerships, talent management, or digital marketing. • 3+ years of leadership experience managing influencer marketing teams. • Proven experience managing large-scale influencer campaigns across TikTok, Instagram, YouTube, and Meta platforms. • Strong understanding of creator partnerships, whitelisting, licensing, usage rights, and performance marketing. • Experience collaborating with Paid Media, Creative, and Client Success teams. • Demonstrated success building scalable operational processes and improving team efficiency. • Strong analytical mindset with experience using campaign performance data to drive business decisions. • Excellent leadership, communication, project management, and stakeholder management skills. • Highly organized with exceptional attention to detail and ability to manage multiple priorities simultaneously. • Strong problem-solving skills with a bias toward execution, accountability, and continuous improvement.

🏖️ Benefits

• Health insurance • Professional development opportunities

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