Account Manager, Paid Search

🔥 21 minutes ago

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BMG360

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2003

📣 Marketing

📱 Media

🤝 B2B

💰 Private equity on 2020-04

Marketing • Media • B2B

BMG360 is a performance marketing and lead generation agency that drives customer action for brands across home services, insurance (notably Medicare Advantage), D2C/eCommerce, health & wellness, education, and tech/mobile apps. They offer full-funnel capabilities—performance media buying (TV, CTV, search, paid social), performance creative (Captivatr360™), lead generation stacks, performance technology, and data & attribution—focused on rapid testing, optimization, and measurable growth. BMG360 positions itself as an embedded partner to clients, delivering creative that converts, aggressive media buying, and expertise to scale enrollments, leads, and revenue.

📋 Description

• Develop and implement paid search strategies across platforms such as Google Ads & Microsoft Ads • Conduct keyword research, audience targeting, and competitive analysis to enhance campaign performance • Manage campaign structures, including ad groups, keyword lists, ad creatives, extensions, and landing pages • Work cross-functionally with Creative, Paid Social, SEO, and CRO teams to develop high-converting ad creatives • Identify opportunities to integrate automation and AI workflows into campaign management processes • Continuously monitor and optimize campaigns to meet client KPIs • Adjust bids, budgets, ad copy, and landing pages to improve efficiency and maximize profitability • Leverage tools like Google Analytics (GA4) & Looker Studio to track performance and provide insights • Analyze search term reports and audience insights to refine targeting strategies • Act as the primary day-to-day contact for clients, leading calls, emails, and Slack communications

🎯 Requirements

• 5+ years of hands-on experience managing Paid Search campaigns • Strong expertise in Google Ads & Microsoft Ads • Proficiency in Google Looker Studio & Google Analytics (GA4) • Advanced data analysis skills using Excel/Google Sheets (pivot tables, formulas, data visualization, etc.) • Strong verbal and written communication skills • Highly organized with exceptional time management skills • Solid understanding of pixel tracking, UTM parameters, and server-side tracking

🏖️ Benefits

• Competitive compensation • Benefits • Career growth opportunities