Interim Marketing Director

Job not on LinkedIn

🔥 1 minute ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Bobbie

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🏭 Manufacturing

🧘 Wellness

Food & Beverage • Manufacturing • Wellness

Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.

📋 Description

• Co-lead our flagship product initiative, bringing deep product marketing craft to a CPG launch. • Own positioning, messaging, and go-to-market strategy—translating product truths into a story that resonates with parents. • Bring proven experience launching a consumer packaged goods product, sequencing the moments that build awareness and trial and thinking through brand touchpoints and cohesive messaging for the entire customer journey. • Guide packaging strategy and messaging with retail shelf impact and shopper behavior front of mind. • Ground the work in customer insight—map the journey, pressure-test assumptions with research, and let what you learn shape the plan. • Set the strategic direction across brand channels and make sure each is pulling toward shared goals. • Partner with consumer data lead to deliver weekly insights and a clear brand narrative to leadership—connecting the dots between what’s happening and what it means. • Own the marketing calendar end to end, so the whole team knows what’s launching, when, and why. • Run bi-weekly 1:1s with channel owners to unblock, align, and raise the bar on the work. • Turn performance insights into sharper brand content—closing the loop between what the data says and what we make. • Own brand channel execution of Black Friday / Cyber Monday —bringing the campaign to life in a way that feels unmistakably Bobbie. • Serve as the primary point of contact between brand marketing and the growth marketing team and the retail team—keeping strategy, timing, and messaging in sync across all three.

🎯 Requirements

• Senior marketing leader with strong product marketing chops and experience taking products to (and back to) market. • Hands-on CPG experience, ideally including a relaunch; comfort with retail and packaging. • Fluency in customer research and journey mapping, and a habit of letting insight drive decisions. • A true generalist who can own channel strategy, a marketing calendar, and a leadership narrative—and switch registers between them cleanly. • A strong cross-functional operator who builds trust fast with growth, retail, and creative partners. • Experienced enough to make the final call—and confident enough to make it quickly.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities