Product Manager – Growth

🔥 33 minutes ago

🇺🇸 United States – Remote

💵 $126.2k - $175k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✅ Product Manager

👻 Ghost score 1%

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Bobbie

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🏭 Manufacturing

🧘 Wellness

Food & Beverage • Manufacturing • Wellness

Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.

📋 Description

• Own growth initiatives across acquisition, education, consideration, purchase, and subscription • Lead projects that improve the customer journey and drive measurable growth • Run experiments from hypothesis through execution, including opportunity identification, collaboration with Data, Design, and Engineering, launch, analysis, and applying learnings • Use data, research, session recordings, and customer feedback to identify friction and prioritize funnel improvements • Monitor shifts in DTC, subscription commerce, AI, personalization, and digital discovery and translate them into opportunities • Identify how current experiences and capabilities can help Bobbie’s DTC and subscription business scale • Partner cross-functionally with Growth, Platform, Engineering, Design, Brand, Creative, Lifecycle, Customer Care, Operations, Regulatory, and Data • Communicate performance, experiment results, customer insights, recommendations, and next steps • Improve site conversion rate, funnel progression, checkout completion, average order value, subscription conversion, churn, experiment velocity, learning, and incremental impact

🎯 Requirements

• Extensive experience in product management, digital product, ecommerce, or similarly hands-on roles, with a track record of shipping experiences that drove meaningful customer and business outcomes • Deep growth and experimentation experience, including ecommerce funnels, hypothesis development, experiment design, impact measurement, and applying learnings • Strong analytical instincts and comfort analyzing CVR, AOV, funnel progression, checkout, and subscription performance • Experience using tools like Google Analytics, FullStory, or similar • Strong product and customer judgment • Technical and design fluency; ability to work closely with Engineering and Design and participate in solution design • Familiarity with Figma and Asana is a plus • Curiosity about AI, emerging technology, personalization, subscription commerce, SEO/AEO, and changing customer behaviors • Exceptional cross-functional partnership skills • Comfort operating with speed and ambiguity • Bonus: experience in CPG, subscription commerce, regulated categories, Shopify, or Recharge

🏖️ Benefits

• Competitive stock options • 401k with employer match • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction • US-based remote work model • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day) • 16 paid company holidays, plus an end of year holiday shut down • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid • One year subscription to Bobbie • $75 monthly internet stipend • Co-working space reimbursement

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