Director of Brand

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $175k - $190k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

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Boulder Care

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare • Healthcare Insurance • Wellness

Boulder Care is a telehealth company that provides comprehensive, high-quality medical care for substance use disorders such as opioid and alcohol addiction. The company offers a coordinated outpatient care model, including prescriptions for medications like Suboxone, delivered entirely through a secure mobile app. Boulder Care is committed to treating patients with respect and unconditional support, using evidence-based treatments and dedicated care teams. Their goal is to make addiction treatment accessible by accepting various public and private insurance plans. They are partnered with health plans and institutions like Hazelden Betty Ford to enhance the accessibility of their services.

📋 Description

• Own Boulder’s brand positioning, visual identity, voice and editorial point of view across the full journey • Lead the brand, creative and content team and manage external designers, production partners and agencies • Build the trust-content engine across patients, peers, clinicians, reviews, owned content and creator programs • Run Boulder’s brand portfolio with investment theses, activation plans, budgets, measurement and renewal gates • Translate visual identity and messaging guides into templates, channel guidance, campaign frameworks, art direction and self-service guardrails • Own creative strategy and production for brand launches, community partnerships, sponsorships, executive platforms, web and priority activations • Use AI responsibly while protecting clinical accuracy, human judgment and Boulder’s voice • Report to the Chief Growth Officer and partner with Communications, Product, Clinical and Commercial leadership

🎯 Requirements

• 10+ years in consumer brand, creative, content or integrated marketing leadership • Leadership of an internal team and external partners • Exceptional creative taste and judgment across identity, campaign, editorial, social-native video, web and high-stakes storytelling • Experience directing creative production with a constrained budget and small team • Strong operating skills including clear briefs, prioritization, budget ownership, vendor management and outcome-based reporting • Experience with creator, community or customer-story programs • Strong instinct for editorial trust and consent • Excellent written and verbal communication skills • Proven AI fluency and sound judgment about where automation helps • Applicants must be authorized to work for any employer in the U.S. • Dedicated, private workspace with a lockable door and high-speed internet for sensitive information and HIPAA compliance • Experience in healthcare, behavioral health, advocacy or another regulated category is a plus • Experience with Figma, Adobe CC, Canva, Frame.io, Air or a similar suite of tools is a plus

🏖️ Benefits

• Comprehensive medical, dental, vision, and short-term disability benefits • Mental health services via insurance coverage, including Talkspace and EAP • 4 weeks of vacation accrued per calendar year, increasing to 5 weeks at 2 years of employment • Sick leave accrued at 1 hour for every 30 hours paid • 9 paid holidays per year • 12 weeks of 100% paid parental leave after 6 months of employment • 401(k) retirement savings • Remote work with company-provided hardware • Meaningful, life-saving work