Web Analytics Manager

Job not on LinkedIn

🔥 14 minutes ago

☕ Washington – Remote

☕ Washington – Remote

💵 $26 - $31 / hour

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

BPCS, Comprehensive marketing solutions, ltd.

WebsiteLinkedInAll Job Openings

1 - 10 employees

Big agencies give you big talent for big money, but less time & commitment. Little agencies give you little less talent for little less money, but full dedication. What you want is the best from both worlds. What you need is big little agency. And you have just found it.

📋 Description

• Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects • Analyze customer journeys, engagement patterns, conversion funnels, and page-level performance • Design, monitor, and evaluate A/B tests and other web experiments • Use web analytics and behavioral analytics platforms to investigate usability, engagement, and conversion behavior • Produce recurring reports covering website engagement, session patterns, funnel performance, and emerging trends • Translate loosely defined stakeholder questions into structured analytical plans • Conduct ad hoc investigations to identify performance issues, behavioral gaps, and optimization opportunities • Partner with marketing, web, product, and operations stakeholders to establish measurement requirements and success metrics • Analyze the relationship between web traffic, lead sources, and downstream sales-funnel performance • Develop dashboards, data summaries, and written recommendations that make complex findings accessible to leadership • Monitor analytics data for outages, anomalies, tracking issues, or unexpected performance changes • Document measurement approaches, findings, and repeatable reporting processes

🎯 Requirements

• 5–7+ years of experience in web analytics, digital analytics, marketing analytics, or a closely related field • Advanced experience with Google Analytics or a comparable web analytics platform • Advanced Excel skills, including pivot tables, XLOOKUP/VLOOKUP, formulas, and data manipulation • Strong understanding of website engagement, conversion rates, click-through rates, customer journeys, and funnel analysis • Demonstrated experience designing and evaluating A/B tests • Working knowledge of statistical concepts such as significance, confidence intervals, sample size, and statistical power • Ability to turn ambiguous business questions into structured analytical approaches • Experience supporting marketing, growth, e-commerce, or web experience teams • Ability to translate raw data into concise, actionable recommendations • Strong written, verbal, and data-storytelling skills • Ability to independently prioritize work across multiple stakeholders and concurrent requests

🏖️ Benefits

• Medical, dental, and vision coverage • Flexible Spending Account • 401k program • Competitive PTO offerings • Parental Leave • Opportunities for professional growth and development