Senior Digital Analytics Specialist

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $90k - $120k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Happy Cog

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

Digital Consultancy • Marketing • Web Development

Happy Cog is a digital consultancy that specializes in developing, marketing, promoting, and designing digital-first transformations for clients across various industries. The company embraces a holistic digital approach, delivering innovative solutions twice as fast for clients that challenge the norm with interesting problems. Happy Cog's portfolio includes repositioning biopharma equipment suppliers, running AI-backed media campaigns, and redesigning platforms for educational clients. Their work spans diverse sectors, including fast casual, micromobility, social issues, fashion, real estate, biotech, law, and education. Through a strategic blend of digital marketing and web development, Happy Cog aims to illuminate the possibilities of digital transformation for their clients.

📋 Description

• Designing and implementing GA4 and GTM measurement setups for clients, including event architecture, custom dimensions and metrics, and server-side tagging. • Writing clean dataLayer specifications, QAing them against live containers, and working with developers to get them implemented correctly. • Diagnosing tracking issues end to end, from a broken tag to a misfiring trigger to a downstream reporting gap. • Building data pipelines and warehousing strategies (BigQuery or equivalent), including GA4 exports and joining behavioral data with other sources, and designing measurement architecture that scales across multiple clients and properties. • Building and maintaining dashboards in Looker Studio, Tableau, and/or Power BI that answer real business questions, and translating raw data into plain-English insight for stakeholders. • Strategizing and running Conversion Rate Optimization programs: developing hypotheses, designing A/B and multivariate tests, reading results with statistical rigor, and tying outcomes back to revenue or lead goals. • Analyzing web and behavioral data across GA4, Crazy Egg, Microsoft Clarity, and similar tools to find where users drop off and why, and turning those patterns into concrete recommendations for clients. • Supporting new business efforts by helping draft proposal language, contributing to pitches, and scoping analytics work for prospective clients.

🎯 Requirements

• Deep GA4 and GTM implementation experience, including event architecture, custom dimensions and metrics, server-side tagging, and debugging with Tag Assistant and DevTools. • Fluency with dataLayer design and specification. • Comfort in code (JavaScript for GTM, SQL for querying and transformation) rather than relying on the UI alone. • Experience building data pipelines and warehousing strategies with BigQuery or an equivalent platform. • A track record of building dashboards in Looker Studio, Tableau, and/or Power BI that drive decisions, not just display metrics. • Experience running CRO programs with A/B and multivariate testing tools. • Strong communication skills, with the ability to explain technical findings to non-technical clients. • Agency experience managing multiple client accounts is a plus.

🏖️ Benefits

• Healthy work/life balance • A creative environment to do the best work of your career • An amazing team of developers, designers, marketers, and project managers. • Paid Parental Leave • Paid vacation and sick time off • Health, Dental, and Vision insurance • Retirement plan with company matching