Performance Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $85k - $105k / year

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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📋 Description

• Serve as the day-to-day point of contact for agency partners managing paid search, video, social, and programmatic campaigns • Set agency expectations, define priorities, enforce SLAs and optimization cadences, and surface performance gaps • QA campaign builds, keyword lists, bid strategies, audience targeting, ad copy, tracking/tagging, and budget pacing • Review creative assets against platform specifications and safe zones before launch • Enforce naming conventions across campaigns, ad groups, creatives, and UTMs • Maintain clean campaign taxonomy, organized folders, current documentation, and final preflight checks • Own paid search strategy across Google Ads, Microsoft Ads, and other SEM platforms • Define keyword architecture, match type strategy, bid frameworks, and budget allocation • Own paid social strategy across Meta, Reddit, X, TikTok, and other platforms • Drive experimentation roadmaps covering ad copy, bidding, audience segmentation, and landing pages • Manage and optimize monthly budgets using CPA, ROAS, LTV/CAC, and payback-period metrics • Build and maintain reporting dashboards and performance frameworks • Deliver status updates, performance insights, and risk flags to cross-functional stakeholders • Translate campaign data into actionable narratives for leadership, product marketing, and growth partners • Oversee programmatic campaigns across DSPs such as The Trade Desk and DV360 • Source, negotiate, and manage direct media buys across newsletters, industry publications, trade journals, and developer-focused sites • Identify and test emerging channels, placements, sponsorships, and partnership opportunities

🎯 Requirements

• 5–8 years of performance marketing experience • Deep expertise in SEM/paid search, including Google Ads, Microsoft Ads, and SA360 • Agency background strongly preferred; experience managing multiple accounts/clients simultaneously • Meticulous attention to detail • Proven ability to manage and QA agency partners • Track record managing substantial paid media budgets with clear performance outcomes and efficient spend allocation • Proactive communication and stakeholder management • Strong analytical skills and experience with Google Analytics, Looker, Tableau, or similar • Comfortable with data, attribution modeling, and translating performance data into actionable optimization strategies • Experience with A/B and multivariate testing across creative, landing pages, audiences, and bidding strategies • Experience marketing to developer or technical audiences is a bonus • Knowledge of MMPs and mobile attribution, including Singular, AppsFlyer, or Adjust, is a bonus • Current resume and cover letter required • Relocation and sponsorship are not provided

🏖️ Benefits

• Competitive salaries • Paid vacation • Work from home (WFH) support and set-up assistance • A wide variety of other great perks

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