Lifecycle & Customer Marketing Manager

🔥 0 minutes ago

🌐 United States, Spain – Remote

🇺🇸 United States – Remote 🇪🇸 Spain – Remote

🌵 Arizona, California, +25 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🦞 Maine – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Breezeway

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Breezeway is the leading property operations and services platform for short-term rentals. Its property operations platform helps coordinate, communicate, and verify detailed work at properties, delivering the best service experience to guests and homeowners. Breezeway's software and mobile apps have facilitated over 30M property tasks and helped thousands of short-term rental operators and hospitality professionals meet detailed service standards. Combining deep learning technology, robust property data, smart messaging, and mobile-first task management, Breezeway is bringing service optimization to the property management space.

📋 Description

• Own the pre-sale journey from new lead through MQL, SQL, and opportunity • Recycle closed-lost and stalled opportunities back into pipeline • Build and optimize nurture programs using lead scoring, lifecycle stages, and handoff rules • Build onboarding, adoption, expansion, and renewal programs across HubSpot email, HubSpot agents, and Appcues • Partner with Product Marketing on feature and product launches to existing customers • Run A/B and multivariate tests across subject lines, content, creative, and channels • Measure and report on the pre-sale funnel, program-influenced pipeline, and post-sale success metrics • Own customer advocacy, reviews, newsletters, and product update communications • Leverage AI to automate and personalize campaigns • Maintain email deliverability, list hygiene, preference centers, and compliance with CAN-SPAM, GDPR, and CASL • Report to the VP of Marketing and partner with Customer Operations, Demand Gen, Product Marketing, Sales, and Customer Success

🎯 Requirements

• 5+ years in lifecycle, email, CRM, or customer marketing, including at least 3 years at a SaaS company • Track record of lifecycle programs that moved a revenue metric • Deep hands-on expertise in a marketing automation platform such as HubSpot, Marketo, Braze, Customer.io, or similar • Strong command of segmentation, lead scoring, lifecycle stages, and CRM data hygiene • Experience using product usage data to trigger and personalize campaigns • Testing and analytics skills, including building reports and analyzing cohorts • Strong concise writing and conversion-focused copywriting • Cross-functional experience with Sales, Customer Success, and Product • Comfort with ambiguity in a fast-moving, growth-stage environment • Early adoption of AI tools and interest in scaling personalization, content, and testing • Experience with in-app messaging or product-led growth tools such as Appcues, Pendo, or Intercom • Experience at a SaaS company serving short-term rental, property management, or vacation rental operators is a bonus • Experience marketing to SMB and independent operators is a bonus • Familiarity with account-based or signal-based programs is a bonus • Experience running customer advocacy, referral, or review programs is a bonus • Working knowledge of SQL or BI tools such as Metabase, Looker, or Tableau is a bonus

🏖️ Benefits

• Remote-first company • Equal opportunity and inclusive workplace • Accommodation during the application process • Opportunity to work at the intersection of AI and hospitality • High-visibility role with meaningful work from day one

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