Senior Alliance Marketing Manager

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $100k - $140k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Celigo

WebsiteLinkedInAll Job Openings

501 - 1000 employees

☁️ SaaS

💰 $48M Series C on 2021-12

SaaS

Celigo is a world-class integration platform as a service (iPaaS) designed to facilitate automation of both common and custom business processes. It empowers IT and business teams to enhance agility and foster innovation within their organizations, particularly focusing on integration and digital transformation. The platform specializes in areas such as SaaS, Ecommerce, and Cloud Applications, making it a robust solution for modern business integration needs.

📋 Description

• Lead co-marketing for strategic alliance partners such as AWS, Microsoft, Shopify, and SAP • Align demand generation, content, product marketing, and field teams around shared alliance agendas • Translate partner go-to-market priorities into co-marketing programs that generate pipeline • Develop joint value propositions and partner-specific messaging • Create consistent messaging for landing pages, one-pagers, event assets, and sales materials • Manage co-marketing funds and MDF, including planning, execution, reconciliation, compliance, and ROI tracking • Drive partner-sourced demand generation through marketplace listings, campaigns, co-hosted webinars, partner newsletters, and joint paid media • Develop solution briefs, battle cards, and joint pitch materials for partner sales and solutions teams • Represent Celigo at partner-hosted events and marketplaces • Manage content submissions, event presence, and marketplace listing optimization • Track and report pipeline influenced, partner-sourced leads, MDF utilization, and co-sell activity • Serve as marketing point of contact for alliance partner teams and coordinate joint planning cycles

🎯 Requirements

• Bachelor's degree in business, marketing, or a related field • 7+ years of B2B marketing experience • At least 2 years focused on partner, alliance, or channel marketing in a SaaS environment • Hands-on experience with one or more major platform ecosystems: AWS (Marketplace, Co-Sell, ISV Accelerate), Microsoft (AppSource, IP Co-Sell, Partner Center), SAP (PartnerEdge), Shopify (Partner Program), or a comparable enterprise platform • Proven track record of co-marketing programs that produced measurable pipeline • Ability to find win-win paths between two large organizations with different goals • Skill navigating large partner organizations and building relationships across teams • Fluency in demand generation tactics, including digital campaigns, webinars, content syndication, marketplace optimization, and field events • Strong written communication • Comfort with data, CRM or marketing automation, pipeline influence, and report building • Familiarity with iPaaS, integration, or ERP ecosystems is a plus • Highly organized and self-directed

🏖️ Benefits

• Three weeks of vacation (starting year one) • Wellness days and holidays to recharge • Parental leave and a generous benefits package • Monthly tech stipend • Recognition and career development opportunities • Competitive compensation • Remote-first culture • Lightspeed learning opportunities

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