Field Marketing Manager – New School Support

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Primrose Schools

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1982

📚 Education

🤲 Charity

🤝 Non-profit

Education • Charity • Non-profit

Primrose Schools is a leading provider of early childhood education and care, offering high-quality programs for infants through kindergarten, including before and after-school care. Their Balanced Learning® approach emphasizes the development of the whole child through a blend of play, creativity, and academics, ensuring children are well-prepared for success in school and life. With multiple locations across the country, Primrose Schools is dedicated to creating safe and engaging learning environments that foster curiosity and compassion in young learners.

📋 Description

• Serve as the dedicated marketing partner for new Primrose Schools franchise locations from contract signing through grand opening and early ramp-up • Guide Franchise Owners through pre-opening marketing, including school naming, community planning, digital setup, and grand opening planning • Provide hands-on marketing coaching and translate playbook guidance into prioritized action steps • Track milestones, hold Franchise Owners accountable, and flag timeline risks • Coordinate digital infrastructure, local listings, and launch campaigns before opening day • Review creative assets, vendor selections, and event plans for brand compliance • Identify and escalate brand misuse and compliance risks • Maintain approval records, plan documentation, and compliance tracking • Build trusted relationships through calls, virtual meetings, and periodic in-market visits • Respond to Franchise Owner questions and engage subject matter experts as needed • Partner with the New School Support Coach to drive school performance • Share field feedback, local market insights, and successful practices with the broader marketing team

🎯 Requirements

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment • Experience supporting new store or franchise openings strongly preferred • Strong understanding of paid search, paid social, local SEO, Google Business Profile, and social media strategy • Demonstrated ability to build relationships with business owners, operators, or client partners • Excellent communication and consultation skills • Strong organizational skills and ability to manage a high-volume portfolio, multiple priorities, and competing deadlines • Ability to interpret marketing performance data and use insights to guide decisions • Self-directed, proactive mindset with ownership and accountability • Ability to travel up to 30% of the time within the assigned region • Bachelor’s degree in Marketing, Communications, Business, or a related field

🏖️ Benefits

• Health insurance • Paid time off • 401(k) • 401(k) matching • Dental insurance • Commission or bonuses based on personal and company performance • 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School • Vision insurance • 401(k) company matching up to 3.5% • Company-provided life insurance • Employee Assistance Program • Flexible work arrangements • On-site fitness center • Dry cleaning service • Casual cafe • Community bank • Car washing service • Paid family leave

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