Marketing Lead – Head of B2B Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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TubeScience

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

TubeScience is a leading producer of conversion-optimized video advertisements, focusing on a pay-for-performance model. The company creates a large volume of user-centric video content designed to outperform existing in-house advertising efforts, thereby only charging clients when their videos succeed. TubeScience operates expansive production facilities, equipped with advanced technologies and a diverse team of professionals, all in-house. Working with sophisticated advertisers across various industries, the company emphasizes data-driven creative processes that integrate seamlessly with client brands. TubeScience specializes in video advertising across multiple platforms and is particularly effective for clients capable of high ad spends. Their significant impact on scaling business growth is recognized by major brands in different sectors, and they avoid products that are detrimental to consumer health or based on unsubstantiated claims.

📋 Description

• Define TubeScience's positioning, messaging, and differentiation across the advertising ecosystem • Build a clear narrative around performance creative infrastructure, AI-enabled capabilities, and pay-for-performance economics • Establish thought leadership on creative as a performance lever, partnership ads, and outcome-based advertising • Own B2B marketing strategy, priorities, budget, and performance metrics • Build integrated campaigns across paid and organic channels, content, email, events, partnerships, and account-based marketing • Partner with Sales to define ideal customer profiles, target strategic accounts, and connect marketing investment to qualified pipeline, opportunity progression, and revenue • Develop tailored programs for healthcare, financial services, and other regulated categories • Shape positioning, packaging, and launches for new offerings, platform partnerships, and commercial models • Explain how proprietary technology, AI workflows, creative testing, and production infrastructure translate into measurable advertiser value • Use market and customer insights to influence go-to-market priorities • Turn customer performance data into case studies, proof points, and vertical-specific narratives • Build executive presentations, sales materials, proposals, and content for CMOs, growth leaders, media executives, agencies, and procurement teams • Identify customer advocacy opportunities with customer-facing teams • Build visibility through events, executive thought leadership, PR, and strategic partnerships • Develop relationships with industry publications, analysts, advertising platforms, and relevant communities • Establish the operating cadence, measurement framework, and scalable processes for the marketing function • Remain hands-on and lead external agencies or contractors as appropriate • Propose targeted hires and specialist support as marketing ROI and business needs justify investment • Partner directly with executive leadership, Sales, Partnerships, and creative and technology teams

🎯 Requirements

• 8+ years in B2B marketing, with ownership of strategy and measurable commercial results • Strong experience in advertising platforms, AdTech, DSPs, marketing technology, or similarly sophisticated solutions sold to brands and agencies • Deep understanding of paid social, performance advertising, agency relationships, and enterprise advertiser buying decisions • Success building positioning, product marketing, go-to-market strategy, and demand generation that contributes to qualified pipeline and revenue • Ability to translate complex technology and commercial models into compelling customer value • Strong writing, storytelling, and executive communication skills • Confidence partnering with senior Sales and executive leaders, challenging assumptions, and influencing decisions • Strategic and hands-on builder's mentality; comfortable prioritizing, testing, measuring, and executing with limited initial resources • Particularly relevant: experience building or scaling B2B marketing at an AdTech company, DSP, measurement platform, or marketing infrastructure business • Experience marketing to enterprise advertisers and holding companies and managing complex multi-stakeholder sales cycles • Ecosystem or partnership marketing involving Meta, Google, AppLovin', TikTok, Snap, or other major platforms • Experience in healthcare, financial services, insurance, or other regulated verticals • Experience developing category narratives that challenge established business models

🏖️ Benefits

• Help define a category and challenge traditional agency economics with a model built around advertiser performance • Build on differentiated creative infrastructure, technology, performance data, and customer results • Work at the intersection of AI, creativity, and advertising—and directly influence the company's market narrative and growth priorities • Start with genuine individual ownership and the opportunity to build a team deliberately as results justify it • Genuine strategic ownership and autonomy to set priorities, influence positioning and commercial strategy, and deliver measurable results • Opportunity to propose targeted hires and specialist support as demonstrated marketing ROI and business needs justify investment

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