Senior Analyst, Web and Marketing Analytics

Job not on LinkedIn

🔥 55 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

DeVry University

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

👥 B2C

Education • B2C

DeVry University is a private, career-focused university offering online and on-campus undergraduate and graduate degree programs, certificates, and workforce solutions. Its curriculum emphasizes technology, business, and healthcare fields (including programs in cybersecurity, software development, information technology, accounting, healthcare administration, and medical billing & coding), with services for working adults such as employer tuition benefits, military and transfer student support, and career services. DeVry also includes the Keller Graduate School of Management and highlights hands-on, career-centered learning and student support.

📋 Description

• Serve as a technical subject matter expert for GA4 and website measurement • Define measurement requirements, event specifications, validation standards, event taxonomies, data-layer specifications, form and application tracking definitions, conversion standards, and measurement documentation • Partner with Web Development and IT on GTM administration and technical deployment • Audit tracking accuracy and traffic quality; investigate duplicate or missing events, broken forms, bot traffic, unexpected referral patterns, and other discrepancies • Partner with Web Development, IT, and vendors on server-side GTM, Google Tag Gateway, consent-aware tagging, privacy controls, automated tag auditing, and browser measurement changes • Analyze organic search visibility, search intent, keyword and landing-page performance, technical SEO indicators, and competitive positioning • Monitor AI-powered discovery, brand mentions, citations, answer presence, prompt-level visibility, and competitive share of voice • Build reporting connecting traditional and AI-powered search visibility with website referrals, landing-page engagement, inquiry conversion, and prospective student journey outcomes • Partner with SEO, content, and web product teams to evaluate structured data and technical optimization initiatives • Analyze website acquisition, navigation, content engagement, form behavior, landing-page effectiveness, and conversion paths • Develop and maintain automated website performance dashboards, reusable semantic models, and analytical views in Power BI, Looker, or Looker Studio • Use SQL and governed data environments such as BigQuery and Azure to query, join, validate, and segment website and digital journey data • Investigate changes in website and search performance, quantify root causes and opportunities, recommend prioritized actions, and evaluate implemented changes • Leverage governed, reusable website data sources and reduce reliance on manual reporting processes • Evaluate how acquisition source, messaging, navigation, content, and experience changes influence on-site behavior, conversion, and prospective student progression • Combine behavioral analytics with qualitative inputs, testing results, and journey feedback to identify friction and prioritize experience improvements • Apply AI-enabled tools to accelerate data exploration, SQL development, anomaly investigation, automated monitoring, and self-service analytics while validating outputs • Support A/B testing and conversion optimization using VWO or comparable tools, including hypothesis development, instrumentation, audience segmentation, statistical interpretation, and post-test measurement • Develop documented, reusable analytical workflows and monitoring to surface tracking defects, conversion friction, and performance opportunities • Translate ambiguous website and search performance questions into structured investigations and communicate findings, recommendations, and results • Coordinate concurrent instrumentation, audit, reporting, and optimization initiatives and drive adoption of shared measurement standards

🎯 Requirements

• Bachelor’s degree in Analytics, Statistics, Computer Science, Information Systems, Marketing, Business, or a related field • 4–6 years of experience in web analytics, digital marketing analytics, business intelligence, or a related analytical discipline • Substantial experience with reporting and visualization tools such as Power BI or Tableau • Advanced hands-on experience with GA4 and GTM, including event-based measurement, data-layer architecture, form and conversion tracking, tagging QA, troubleshooting, and working knowledge of gtag.js • Experience analyzing website performance and digital journeys using Google Analytics, Adobe Analytics, or comparable platforms • Familiarity with marketing measurement and attribution concepts • Experience evaluating SEO performance with Google Search Console and at least one search intelligence platform such as seoClarity, AthenaHQ, Semrush, Ahrefs, or an equivalent • Working knowledge of AI-powered search and AIO/GEO measurement concepts, including limitations of AI visibility, citations, and referral attribution • Proficiency in SQL (Azure, BigQuery, Oracle, etc.) and experience validating, combining, and interpreting data from multiple sources • Demonstrated application of AI-enabled tools to analytical investigation, automation, or reporting with appropriate accuracy and privacy controls • Ability to diagnose tracking and traffic-quality issues, apply practical statistical reasoning, present prioritized recommendations, influence stakeholders constructively, and manage concurrent technical projects independently • Excellent communication and project management skills • Preferred: Master’s degree in a related discipline • Preferred: Hands-on exposure to AI search monitoring tools such as AthenaHQ or Profound • Preferred: Working knowledge of server-side GTM, Google Tag Gateway, automated tag auditing tools such as ObservePoint, consent management platforms such as OneTrust, JavaScript, browser developer tools, and technical SEO concepts • Preferred: Experience with Salesforce or similar CRM platforms, website-to-inquiry conversion analysis, landing-page optimization, and A/B experimentation • Preferred: Experience using Jira or Asana for analytical or technical project management • Preferred: Experience in higher education or another complex, high-consideration lead-generation environment

🏖️ Benefits

• Remote or virtual work arrangement • Opportunity to work with cross-functional Experience, Website Marketing, Analytics, Technology, SEO, Content, UX, CRM/Email, and Paid Media teams • Use of AI-enabled tools and modern analytics platforms • Professional exposure to website measurement, SEO/AIO/GEO analytics, experimentation, and digital experience optimization

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume