Senior Manager, Marketing

🔥 14 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $85k - $90k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Macmillan

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📱 Media

📚 Education

Media • Education

Macmillan is a leading global publishing company and home to a wide range of imprints that publish adult and children’s fiction, nonfiction, and educational materials. Part of the Holtzbrinck Publishing Group, Macmillan also operates Macmillan Learning and Macmillan Education, providing interactive course solutions, higher education content, language learning, and school curriculum publishing across dozens of countries. The company focuses on supporting authors, educators, students, and institutions with world-class content and digital learning tools.

📋 Description

• Develop and execute innovative marketing and advertising campaigns for 8–10 assigned titles annually • Manage campaign budgets and oversee marketing strategy • Advise authors on leveraging professional networks and author channels to drive awareness and sales • Communicate and present marketing plans and updates to authors, agents, editors, sales, publicity, and central teams • Execute online advertising campaigns, define target audiences, write ad copy, create design briefs, and analyze results • Manage ad vendor bookings and oversee the GoodReads advertising account and seasonal title submissions • Establish strategic brand partnerships and execute co-brand marketing campaigns • Attend marketing, sales, and title-specific meetings and lead seasonal brainstorms • Manage the imprint’s seasonal influencer program from promotion and title selection through execution • Oversee the imprint’s email marketing program, including subscriber growth, retention, content, design, and reporting • Guide consumer newsletter content strategy and subscriber engagement growth • Maintain imprint catalogs and manage bookseller promotions, relationships, and Indie Next outreach • Monitor and report on sales and early reviewer buzz to identify seasonal marketing opportunities • Manage marketing intern workload and assignments • Support the Senior Director, Marketing in refining marketing strategy and evaluating processes and workflows

🎯 Requirements

• Exceptional multitasking and organizational skills • Proven track record in project management, including overseeing and assessing processes • Strong attention to detail • Ability to balance independent work with team collaboration • Effective communication and presentation skills • Proficient understanding of social media trends and influencer marketing • Ability to plan, optimize, analyze, and report on digital ad campaigns • Industry networking and relationship-building skills • Strong sense of marketing design best practices • Solid photography and copywriting experience • Interest in developing leadership experience and people management skills • Proven history of working on bestselling fiction and nonfiction title campaigns • Comfort working with celebrities, high-profile authors, and debut authors • 6+ years of marketing experience in trade book publishing or a related field • Previous title marketing experience strongly preferred • Familiarity with Google Workspace, Airtable, Basecamp, and marketing analytics tools • Some management experience, including intern management • A bachelor’s degree

🏖️ Benefits

• Remote work arrangement tied to the New York, NY office • Equal opportunity employment • Reasonable accommodations for qualified individuals with disabilities

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