Senior Director, Offline Marketing

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $183k - $322k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Ethos

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

📋 Description

• Own the plan to continue rapid growth of the offline marketing program • Identify strategies, partners, inventory, and formats that expand reach while meeting efficiency targets • Set multi-year offline strategy and own planning, execution, and tracking across all channels • Collaborate with Creative, Analytics, MarTech, Growth Product, and Finance teams • Own offline budget allocation and forecasting • Balance near-term efficiency and long-term growth across channels and partners • Monitor weekly and monthly performance through a direct-response lens, including CPL and ROAS • Develop approaches to measure long-term and brand impact, including TV halo effects, brand lift, and delayed response • Translate measurement insights into investment decisions and communicate them to senior leadership and Finance • Manage and negotiate with agencies, networks, publishers, and direct mail vendors • Design and run tests on new channels, formats, partners, and tactics • Present results and recommend changes to processes and playbook • Serve as internal subject matter expert on offline and emerging channels

🎯 Requirements

• Demonstrated success growing offline channels significantly in-house at a high-growth, direct response B2C company • Fintech or Insurtech experience preferred • 8+ years in direct response marketing • 5+ years managing offline or multi-channel programs where customer acquisition was the primary growth driver • Fluency in direct-response metrics • Experience measuring longer-term impact of broad-reach media using MMM, geo-testing, lift studies, and halo analysis • Hands-on experience planning, buying, and negotiating across Linear TV, streaming/OTT, podcast, radio, and direct mail • Advanced Excel skills • Ability to use BI tools such as Tableau • Experience working with AdTech, MarTech, and Data teams • Disciplined approach to testing, iterating, and scaling based on data-backed learnings • Ability to work autonomously, learn quickly, and prioritize in a high-velocity startup environment

🏖️ Benefits

• Base salary of $183,000–$322,000 per year • Applicable bonus • Equity • US employee benefits • Diverse, inclusive and authentic workplace • Equal opportunity employment

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