Regional Sales Manager – Retail, Bakery, Deli / Private Label

🕒 May 20

🏄 California – Remote

🏄 California – Remote

💵 $110k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤑 Sales

👻 Ghost score 53%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bridor North America

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏨 Hospitality

📦 Logistics

💼 Consulting

Hospitality • Logistics • Consulting

Bridor North America is a leading manufacturer of high-quality European bakery products, specializing in breads and pastries tailored for the North American market. With over 35 years of experience, Bridor is committed to craftsmanship and innovation, offering a wide range of ready-to-bake goods that cater to professionals in the restaurant and catering industries. The company emphasizes sustainability and corporate social responsibility, ensuring ethical practices in its operations, such as sourcing cage-free eggs by 2025.

📋 Description

• Grow strategic retail accounts throughout the Western U.S. • Build relationships with buyers, category managers, and retail decision makers • Lead category reviews, business reviews, and product presentations • Identify assortment, merchandising, and category growth opportunities • Develop account growth plans and sales strategies • Utilize category insights and market trends to support customer recommendations • Maintain direct ownership of customer relationships while leveraging broker partners when appropriate • Partner with Marketing, R&D, Operations, and leadership teams to support customer growth initiatives • Travel 50–70%

🎯 Requirements

• 5–10 years of retail sales experience • Experience selling into grocery retail organizations • Strong understanding of In-Store Bakery (ISB), Deli, and Fresh perimeter departments • Experience with category reviews, assortment planning, merchandising discussions, and retail buying processes • Experience presenting directly to buyers and category managers • Understanding of how grocery retailers evaluate, approve, and commercialize products within Bakery and Deli categories • Proven success growing retail accounts and developing new business opportunities • Must reside in California and be located near a major airport • Ability to travel 50–70% • Private Label experience preferred • Experience selling bakery products, frozen bakery products, laminated dough products, croissants, pastries, artisan breads, or related premium bakery categories preferred • Existing relationships with grocery retailers in the Western U.S. preferred • Experience working directly with customers rather than relying primarily on broker networks preferred • Experience within Bakery, Deli, Fresh Foods, or Retail Food Manufacturing categories preferred

🏖️ Benefits

• Target bonus incentive opportunity • Monthly auto stipend • Medical, Dental, and Vision insurance • 401(k) with company match • Company-paid Life Insurance and Disability coverage • Paid Time Off and company holidays • Career growth and advancement opportunities