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Senior Manager, GTM Strategy

Job not on LinkedIn

🔥 12 minutes ago

🇺🇸 United States – Remote

💵 $171k - $209k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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brightwheel

201 - 500 employees

📚 Education

☁️ SaaS

🤝 B2B

💰 $55M Series C - Brightwheel on 2021-02

Education • SaaS • B2B

brightwheel is an all-in-one childcare and early education management platform that helps preschools, childcare centers, in-home caregivers, camps, Montessori programs and multisite operators manage billing and payments, enrollment and admissions, attendance and check-in, staff scheduling and payroll, family communication, curriculum and assessments, CACFP/health checks, and reporting via a mobile-first SaaS app used by administrators, teachers, and parents.

📋 Description

• Lead multiple high-complexity, cross-functional GTM initiatives driving acquisition, adoption, expansion, and retention for Education and Curriculum products • Own Education GTM initiatives and new go-to-market motions from opportunity identification and audience positioning through channel strategy, sales enablement, launch, and performance measurement • Identify growth opportunities using customer insights, performance data, and market trends • Develop strategies and business cases to bring opportunities to market • Partner with Sales and Sales Enablement on messaging, training, processes, and resources • Collaborate with Marketing on campaigns, promotions, events, lifecycle programs, and ecommerce initiatives • Conduct quantitative and qualitative analyses with Finance and Analytics • Establish operating rhythms, metrics, systems, and AI-driven automation • Monitor performance, troubleshoot issues, course-correct, and escalate risks with recommendations • Communicate progress, insights, and recommendations to teams, senior leaders, and executive stakeholders

🎯 Requirements

• 7+ years of experience across go-to-market strategy, growth, marketing, business operations, strategy and operations, or a related function • Experience preferably in a high-growth or startup environment • Experience leading complex, ambiguous, cross-functional GTM, growth, or business operations initiatives from strategy through execution and measurement • Ability to determine how to achieve business goals with limited instruction or supervision and deliver measurable results • Experience building programs that improve revenue, conversion, acquisition, adoption, expansion, retention, or operational performance • Ability to use quantitative and qualitative insights to structure complex problems and develop strategic recommendations • Understanding of sales strategy, marketing execution, customer lifecycle management, ecommerce, or subscription-based business models • Ability to influence stakeholders across Sales, Finance, Marketing, Operations, and other functions without direct authority • Ability to manage multiple complex initiatives simultaneously • Experience incorporating AI tools to improve efficiency and create scalable, repeatable processes • Track record of taking GTM initiatives from idea to launched, measured programs with meaningful results • Experience building a GTM function, motion, or playbook from scratch • Demonstrated use of AI to automate recurring workflows • Ability to adapt communication style for sales representatives and executives • Customer-first mindset and enthusiasm for solving problems for educators, administrators, and families • Must be authorized to work in the United States

🏖️ Benefits

• Equity opportunities • Comprehensive medical, dental, and vision coverage • Generous paid parental leave • Flexible PTO • Local retirement or savings plans, including 401(k) in the U.S. • Remote work across U.S. time zones • Diverse and inclusive workplace

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