Senior Demand Generation, Growth Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🏄 California, Colorado, +11 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌾 Nebraska – Remote 🗽 New York – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $135k - $145k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Builder Prime

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🏗️ Construction

💼 Consulting

📣 Marketing

Construction • Consulting • Marketing

Builder Prime is a SaaS business management platform built specifically for home improvement and contracting companies. It combines CRM, sales and estimating, production management (including GPS timecards and work orders), payments and invoicing, reporting, and marketing automation (including SMS) into a single integrated solution with many industry integrations like QuickBooks and CompanyCam. Builder Prime helps contractors manage leads through referrals, streamline estimating and job production, accept payments, and measure KPIs to grow and scale their businesses.

📋 Description

• Own and scale Builder Prime's demand generation engine and sourced-pipeline number • Set channel mix, propose channel budget allocation, and manage day-to-day demand-generation execution • Measure pipeline, cost per lead, cost per MQL, channel launches and optimization, and campaign throughput • Expand demand beyond paid search into LinkedIn, paid social, TikTok, retargeting, bumper video, Gartner, G2, and other intent/review platforms • Direct the paid media agency by setting strategy, briefing work, and owning performance • Own and improve the lead-to-sale flow and sales handoff across SMB, mid-market, and enterprise audiences and product interests • Partner with SDR and sales teams on follow-up cadence and service-level agreements • Stand up and scale an account-based (ABX) motion for target accounts • Own targeting logic and account selection to shift lead mix toward ideal-customer-profile accounts • Report to the SVP of Marketing

🎯 Requirements

• 5+ years of experience in demand generation or growth marketing, preferably at a high-growth B2B SaaS company • Track record of owning and hitting a pipeline or MQL/SAL/SQL number • Experience planning and managing paid media channels, including paid search, LinkedIn, paid social, retargeting, video, and intent platforms such as Gartner and G2 • Experience directing agencies or vendors against a budget • Experience with account-based marketing or ABX, including defining target accounts and coordinating with sales • Strong command of funnel and pipeline metrics, including MQL, SQL, conversion rates, cost per lead, and cost per MQL • Ability to use attribution to prove sourced pipeline • Ability to build and interpret dashboards and reporting for demand and growth channels • Familiarity with CRM and marketing automation platforms such as HubSpot, including lead routing, scoring, and flow to sales • Excellent communication and relationship-building skills • Strong organizational skills and attention to detail • Ability to prioritize a dynamic workload and manage multiple deadlines • Ability to thrive in a fast-paced, rapidly changing environment • Proficiency with Google Suite, Slack, and CRM software • Self-starter able to manage multiple projects and stakeholders with little to no support • Willingness and ability to travel occasionally for company events, trade shows, and team offsites • Comfortable using AI tools such as Claude or ChatGPT in day-to-day work • Ability to judge when AI output should be reviewed, refined, or set aside • Willingness to experiment with AI workflows and share learnings • Candidates must be authorized to work in the US without visa sponsorship and presently reside in the US • Nice to have: SaaS and home improvement industry experience; mid-market or enterprise demand generation; ABX/ABM platforms; Apollo, Clay, and Instantly; structured funnel experiments; business-management CRM software; professional AI workflows, prompts, or automations; early-stage startup experience

🏖️ Benefits

• 95% of medical, dental, and vision premiums covered for employees, plus 50% for dependents • 401k with up to 4% company match, immediately vested • 20 PTO days • 48 hours sick time • 9 paid holidays • Paid volunteer day • Annual all-expenses-paid international company retreat • Company-paid $50,000 life insurance, AD&D, and short-term disability • Optional accident, hospital, critical illness, and additional life insurance • $300 annual professional development stipend • Five-year sabbatical with 2 extra weeks PTO and $1,000 travel bonus • 10 weeks paid parental leave for birthing parents • 4 weeks paid parental leave for non-birthing parents • Company-provided laptop and necessary equipment • Opportunities for promotion and career advancement • Flexible work arrangements • Freedom to experiment and test new ideas • Bonusly, Coffee Chat Slack app, and virtual/in-person company events