Director, Direct-to-Consumer Innovation, Digital Health

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BeOne Medicines

10,000+ employees

Founded 2010

BeOne Medicines is a global oncology company domiciled in Switzerland that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them.

📋 Description

• Define and lead a strategy that connects patients, caregivers, and HCPs to relevant clinical trial opportunities by partnering with ClinOps and Medical Affairs teams • Clearly communicate and disseminate scientific messaging to patients, caregivers, and HCPs by producing content for BeOne-owned and third-party channels • Identify and recruit subject matter experts to speak on behalf of BeOne’s scientific mission • Liaise with Patient Advocacy to ensure that patient voices and content are consistently pulled through digital experiences • Partner with engineering, UX research, design, marketing, and data science to deliver integrated, scalable experiences • Use data, experimentation, and user research to identify friction points and build solutions that deepen engagement and trust • Establish and monitor relevant KPIs including engagement, satisfaction, performance, accessibility, and conversion • Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences • Drive agile execution, sprint planning, and release management across internal and external partners • Champion a customer-first culture, balancing measurable impact with empathy, inclusion, and accessibility • Manage CLL Navigator social media presence, including partnerships with patient advocacy groups

🎯 Requirements

• Medical Affairs background, including degrees in medicine, pharmacy, nursing, and pharmacology • Experience with distilling high science into simple, compelling messaging • Proven ability to define strategy and deliver products that blend usability, scalability, and compliance • Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture • Demonstrated success using data and behavioral insights to drive product optimization • Excellent stakeholder management, cross-functional collaboration, and communication skills • Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement.

🏖️ Benefits

• Medical • Dental • Vision • 401(k) • FSA/HSA • Life Insurance • Paid Time Off • Wellness

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