Integrated Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Logo of Buxton Resources

Buxton Resources

1 - 10 employees

💸 Finance

🛍️ eCommerce

🤝 B2B

Finance • eCommerce • B2B

Buxton Resources is a company listed on the ASX (Australian Securities Exchange) under the ticker BUX. It focuses on providing updates to investors regarding its projects, share price performance, and corporate governance. The company aims to enhance investor relations through regular announcements and comprehensive market data, including share price, volume traded, and market capitalization.

📋 Description

• Lead integrated organic marketing campaigns from ideation through execution, measurement, and optimization • Translate company priorities, product launches, customer insights, and market trends into campaign concepts • Build campaign briefs, timelines, messaging frameworks, and distribution plans • Coordinate campaign execution across Content, Design, Product, Sales, and Leadership • Manage organic social media strategy across LinkedIn and other priority channels • Develop and manage content calendars • Write, edit, schedule, and publish social posts while maintaining brand voice • Monitor engagement, audience growth, and content performance • Develop and manage email marketing strategy • Plan and execute promotional, ABM, and campaign-based emails • Develop nurture campaigns and customer journeys • Manage email calendars, segmentation, personalization, testing, and reporting • Collaborate cross-functionally on campaign messaging, visual assets, product updates, launches, use cases, and customer value • Align ABM and lifecycle campaigns with account priorities and revenue objectives • Establish campaign goals, KPIs, and measurement frameworks • Report on organic social, email, campaign, and pipeline performance • Analyze performance data and optimize messaging, segmentation, and channel strategy • Maintain documentation of campaign plans, results, learnings, and best practices

🎯 Requirements

• 3–5+ years of experience in marketing, campaign management, demand generation, lifecycle marketing, content marketing, or a related field • Experience managing organic social media programs, particularly for a B2B or SaaS company • Hands-on experience developing and executing email campaigns, including promotional, ABM, and nurture programs • Strong campaign planning and project management skills • Excellent writing, editing, and communication abilities • Experience collaborating with Content, Design, Product, Sales, and executive stakeholders • Strong understanding of audience segmentation, buyer journeys, and lifecycle marketing • Analytical mindset with the ability to interpret performance data and make informed recommendations • Ability to manage multiple priorities and projects in a fast-paced environment • Strong attention to detail and a high level of ownership • Preferred: experience in B2B data/tech, ecommerce, martech, or another complex technology environment • Preferred: experience supporting account-based marketing programs • Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, or similar tools • Experience with email marketing platforms and analytics tools • Familiarity with social media management, reporting, and project management tools • Experience collaborating on product launches or integrated go-to-market campaigns • Understanding of attribution, pipeline reporting, and marketing performance measurement

Apply Now

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