Freelance Brand Copywriter, Strategist

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Camping TV

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

📣 Marketing

🤝 B2B

📱 Media

Marketing • B2B • Media

Camping is a Barcelona-based video strategy and production agency focused on helping B2B SaaS scaleups grow through brand-led, measurable video campaigns. They offer content strategy, creative production, campaign ROI tracking and long-term partnerships (including KPI-aligned pricing). Camping emphasizes turning B2B storytelling into performance-driven growth—helping clients acquire customers (notably via YouTube), strengthen brand positioning, and become category leaders. They present case studies and work with global brands and scaleups.

📋 Description

• You'll work with us on multi-month engagements - brand evolutions, positioning sprints, campaign concepts, and content programs - for a roster of B2B SaaS scale-ups. • Some projects you'll lead end-to-end. • Others you'll plug into alongside our strategy lead, designers and producers. • You'd be writing manifestos, value propositions, positioning statements, website copy, sales decks, naming, tone of voice guidelines, campaign concepts, long-form thought leadership, and yes, occasionally a script. • Across all of it, the work isn't "execute this brief" - it's "ask the right questions, frame the strategic answer, then write the thing that lands it."

🎯 Requirements

• 5+ years writing for brands at a strategic level. • Portfolio with at least 2-3 projects where you owned the strategic and verbal layer of a brand. • Comfortable running a discovery interview with a founder or CMO and walking out with a positioning angle. • A point of view on positioning. • English at native or C2 level. • Self-managed and senior. • Freelance by choice.

🏖️ Benefits

• Monthly retainer at a senior freelance rate. • Long, meaty engagements with clients who actually want strategic work - not banner copy. • A small senior team. • Direct collaboration with strategy and creative leads, no layers in between. • Honest scoping. We don't oversell what we can't deliver, and we don't sell you into burnout. • A growing portfolio of brand-led work in the B2B scale-up space.