Director of Brand and Community

Job not on LinkedIn

🔥 1 minute ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $154.9k - $237.5k / year

⏰ Full Time

🔴 Lead

👫 Community Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Camping World

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1966

🚘 Automotive

🏨 Hospitality

✈️ Travel

💰 Venture Round on 2013-07

Automotive • Hospitality • Travel

Camping World is a leading retailer specializing in recreational vehicles (RVs), camping gear, and outdoor equipment. The company offers an extensive range of products and services for RV sales, maintenance, and camping supplies. With over 185 locations, Camping World provides customers with access to RVs for purchase or rent, RV maintenance and repair services, and a wide array of camping and outdoor supplies ranging from furniture and appliances to safety equipment and gear for outdoor activities. The company also offers membership services for additional benefits.

📋 Description

• Drive measurable growth across Good Sam’s products and services through brand, creator, community, and earned media • Translate brand strategy into coordinated channel plans • Partner with performance marketing and paid media teams on campaigns, peak travel seasons, and product launches • Provide creator content, member stories, awards, and rankings for paid campaigns • Extend campaigns, events, and cultural moments across creator, social, community, and earned channels • Own the creator and influencer program, including partner vetting, brand safety, contracting, compensation, usage rights, and FTC compliance • Develop transparent creator content, especially on YouTube, and measure performance • Lead organic social and owned community strategy • Create useful content with SEO partners to improve visibility in search and AI • Shape Good Sam rallies and member events to build belonging and generate content • Develop member advocacy programs that encourage reviews and referrals • Establish scalable community management, moderation, and engagement guidelines • Lead earned media strategy, PR partners, storytelling, pitching, and spokesperson preparation • Grow Good Sam’s presence in rankings and “best of” lists • Help develop original RV travel research • Distribute awards, rankings, and research across web, advertising, and social channels • Lead crisis communications readiness with Legal • Manage Good Sam’s presence on review platforms including Trustpilot, BBB, Google, and app stores • Establish review response standards, SLAs, and escalation paths • Monitor ratings, review volume, and response performance • Identify and prioritize relevant RV forums and online communities • Lead transparent, helpful engagement on Reddit, RV forums, and Facebook Groups • Monitor communities and turn customer feedback into improvements • Track brand health, sentiment, reviews, share of voice, engagement, creator performance, earned media, and AI/search visibility • Report progress to marketing leadership • Lead and develop social, community, and creator team members and manage agency/vendor partners • Coordinate multiple brand and reputation programs with marketing, creative, customer experience, and Legal teams • Contribute to other Good Sam marketing initiatives as defined by the VP of Brand

🎯 Requirements

• 10+ years in brand marketing, social media, communications, or reputation management • At least 3 years leading teams • Proven experience running creator and influencer programs and organic social at scale • Experience with contracting, usage rights, and FTC disclosure • Experience leading earned media and PR, including agency management, media relationships, and crisis communications • Hands-on experience with review platforms and online community engagement, including Reddit and enthusiast forums • Working knowledge of SEO and AI search and answer engines • Experience improving brand visibility in AI-generated answers is a strong plus • Experience connecting brand work to performance marketing and fluency in brand and performance metrics • Strong program management skills • Ability to lead several connected initiatives at once • Calm, sound judgment in public, including handling negative feedback and fast-moving issues • Strong writing and editing skills with creative sensibility • Track record of working closely with creative teams • Passion for travel, outdoors, and community storytelling aligned with the spirit of the open road • Collaborative, flexible, and comfortable working in a fast-moving, lean team • RV experience is a plus

🏖️ Benefits

• Paid Time Off • 401(k) • Employee Assistance Program • Good Sam Roadside Assistance • Discounts • Paid parental leave (if eligibility is met) • Tuition Reimbursement (if eligibility is met) • On the job training opportunities • Comprehensive medical, dental, and vision benefits for full-time associates • Dental and vision coverage access for part-time associates