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Marketing Director

🕒 May 23

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Logo of Capitalize Analytics

Capitalize Analytics

51 - 200 employees

đŸ€ B2B

🏱 Enterprise

⚡ Energy

B2B ‱ Enterprise ‱ Energy

Capitalize Analytics is a data analytics and technology consulting firm that helps organizations implement, integrate, and operationalize business intelligence, automation, and data platforms. They provide services including custom report development, data integration, cloud data warehousing, software selection and implementation, Alteryx governance and managed services, RPA (UiPath) automation, training/mentoring, and project management. Capitalize partners with vendors like Alteryx, UiPath, Snowflake, Databricks, Power BI, Tableau, Cognos and serves enterprise clients across sectors—especially energy (midstream/plant accounting), healthcare, education, and public sector—delivering analytics, reporting, and workflow automation solutions.

📋 Description

‱ Build and maintain a strong brand identity that aligns with the company's core values, goals, and market positioning ‱ Utilize your expertise and innovative ideas to formulate effective marketing strategies ‱ Create a comprehensive marketing playbook outlining various marketing methods and their efficient execution ‱ Identify opportunities for automation, optimal workflows, and approvals to enhance efficiency and productivity ‱ Work on growing and developing the marketing team ‱ Analyze and oversee digital marketing initiatives, including website management/performance, SEO/SEM, social media, email marketing, and content creation ‱ Manage relationships with vendors and third-party service providers ‱ Act as a liaison between Leadership, Business Development, Marketing and Delivery, ensuring seamless communication and alignment of goals ‱ Develop lead generation strategies to drive new customer acquisition and expand the customer base

🎯 Requirements

‱ Bachelor's degree in Marketing, Business Administration, or related field ‱ 10+ years of experience in marketing roles, preferably in professional services or technology industries ‱ Proven track record of developing successful marketing strategies & teams that drive business growth ‱ Exceptional communication, strategic thinking, and analytical skills ‱ Experience in website analysis, SEO, marketing analytics and vendor management ‱ Strong understanding of marketing automation and best practices ‱ Ability to travel ‱ Candidates must be legally authorized to work in the United States without sponsorship

đŸ–ïž Benefits

‱ Flexible, remote work model ‱ High-energy, performance-driven culture ‱ Opportunities for professional development

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