Head of Demand Generation

🕒 June 12

🇺🇸 United States – Remote

💵 $130k - $170k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Capsule

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2020

🤝 B2B

☁️ SaaS

📱 Media

B2B • SaaS • Media

Capsule is a video editing platform designed specifically for enterprise teams, enabling anyone within an organization to create branded videos easily and quickly. With features like real-time collaboration, AI-powered editing tools, and custom motion graphic templates, Capsule allows teams to produce high-quality content without needing extensive design or editing experience. The platform enhances productivity by streamlining the video creation process, making it significantly faster than traditional editing tools.

📋 Description

• Own top-of-funnel demand creation: running campaigns that generate net new leads, getting more eyes on what we're already building, and working closely enough with sales and ops that your work connects to actual pipeline • Integrated campaigns: Plan and run campaigns that connect our product launches, customer stories, and events into demand that reaches the right people • Build the programs that keep cold prospects warm • Build and run account-based programs against a defined target list • Own paid channels (primarily LinkedIn) to amplify campaigns and drive registrations, warm accounts, and generate net-new leads • Channel experimentation: figuring out where the highest-leverage opportunities are—running real experiments, and doubling down on what works

🎯 Requirements

• Have 5–8 years of B2B demand gen or campaigns experience; you’ve built demand gen or inbound from near-zero at a startup before and are ready to fully own it here • Have worked directly alongside a sales team in a complex, enterprise B2B environment and have some experience with a PLG motion • Are commercially minded: you think about pipeline, not just impressions or clicks • Use AI actively in your workflow to move faster: automating campaign ops, generating content variations, finding distribution leverage you wouldn't have had otherwise • Have an experimental mindset and back it with data—you run tests, track results, and make decisions from what you learn • Have run integrated campaigns end-to-end across email, paid, content, and events—not as a specialist in one channel but as someone who knows how to connect them • Are as strong at execution as you are at strategy—you'll be building the thing, not just designing it • Can create content yourself when needed: you're not afraid to get into Canva, Figma, or Capsule to make an asset, and you have a good eye for what works • Have a strong bias toward action and can figure things out without a playbook

🏖️ Benefits

• Generous equity package at a fast-growing early-stage startup backed by some of the best investors in the world • Fully remote position • The chance to own the growth function from the ground up • Direct access to leadership and real influence on growth strategy • A product that's shipping fast and that customers love