VP, Demand Generation

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Sidetrade

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

🤖 Artificial Intelligence

💸 Finance

💳 Fintech

💰 Post-IPO Equity on 2013-12

Artificial Intelligence • Finance • Fintech

Sidetrade is a leader in AI-powered financial operations, providing solutions that enhance the order-to-cash cycle for businesses. Their platform, powered by the AI assistant Aimie, helps enterprises across various industries to boost cash flow, optimize working capital, and transform financial operations. With Aimie, Sidetrade leverages the world's largest order-to-cash data lake, handling millions of buyers and billions of invoices, providing unparalleled insights and business outcomes. Recognized by leading industry analysts, Sidetrade offers comprehensive tools for cash application, collections and dispute management, credit risk management, and more, crucial for financial transformation and revenue growth.

📋 Description

• Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments • Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations • Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes • Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America • Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes • Own the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting • Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed–Won metrics • Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution • Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets • Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team

🎯 Requirements

• 8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level • Proven track record of building and scaling pipeline in a high-growth SaaS environment, with measurable impact on revenue • Deep expertise in multi-channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field events • Strong ABM experience, ideally with enterprise and mid-market segments • Hands-on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar) • Data-driven mindset with strong analytical skills; comfortable building dashboards, interpreting funnel metrics, and making budget decisions on data • Excellent leadership and team-building skills — you inspire through clarity of vision, high standards, and a coaching mentality • Strong cross-functional collaborator, particularly with Sales and SDR/BDR teams • Exceptional written and verbal communication skills; able to present confidently to senior stakeholders • Experience marketing AI, fintech, or Order-to-Cash / ERP solutions is a strong advantage

🏖️ Benefits

• - Hybrid work model if based in Calgary, London or Pairs - or full remote working if based in the US. • - Great culture – active Social Club organising regular team events and activities • - Health & wellness – medical coverage, life insurance, and other wellness programmes • - Time off – competitive paid holidays plus public holiday • - Career growth & compensation – competitive salary, equal opportunities, learning & mentorship programmes, and advancement support