Product Marketing Lead

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🕒 July 16

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Aico - Intelligent Financial Close Automation

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏗️ Construction

🏭 Manufacturing

📦 Logistics

💰 Private Equity Round on 2016-12

Construction • Manufacturing • Logistics

Aico is an Intelligent Financial Close Automation company that revolutionizes finance departments in midsize and large companies worldwide through its Artificially Intelligent CO-worker. The company offers an automation platform focused on streamlining key record-to-report (R2R) accounting processes, including account reconciliation, close task management, journal entries, and handling financial requests. Aico's mission is to improve efficiency, control, and visibility in financial operations, enabling businesses to transition from manual processes to intelligent finance automation. Trusted by tens of thousands of users across over 100 countries, Aico serves a diverse clientele across various industries, including utilities, retail, healthcare, construction, and manufacturing.

📋 Description

• Own and continuously evolve the product marketing strategy, aligning it to company growth objectives and the product roadmap • Develop deep understanding of the market, buyers, users, competitors and the problems our products solve • Define and maintain core positioning, value proposition and differentiated narrative for the product portfolio • Define and own a tiered launch framework that matches go-to-market effort, investment and visibility to the expected market and business impact of each release • Determine the tier of each release, orchestrate the cross-functional plan, and run launches end to end • Define standard deliverables, timelines and roles per tier so launches are repeatable and predictable • Build a master messaging framework (value proposition, pillars, proof points, persona-specific messages) that cascades into all internal and external materials • Collaborate day to day with product managers to align messaging and launches with the roadmap • Equip sales and presales with enablement assets: pitch decks, playbooks, competitive battlecards, demo narratives and ROI tools • Develop customer-facing content – case studies, references, web and campaign content – in partnership with marketing • Run competitive intelligence and win/loss analysis, feeding insights back to product and go-to-market teams

🎯 Requirements

• 5+ years' experience within a product marketing function, ideally in B2B SaaS • Proven track record building product marketing strategy and leading product launches of varying scale, from minor releases to new-to-market products • Expertise in positioning and messaging for both technical and business audiences, internal and external • Demonstrable commercial impact on new-logo acquisition and on cross-sell / upsell and recurring revenue • Strong cross-functional partnership with product management, marketing, sales enablement and customer success • Excellent storytelling, written and verbal communication, and the ability to influence without authority • Analytical, data-driven approach to measuring and optimising product marketing performance

🏖️ Benefits

• Strong benefits package including flex hours and wellness allowances • Remote/Hybrid working options • Competitive compensation package