Director, Product Marketing

Job not on LinkedIn

🔥 48 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $150k - $170k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Carestream

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

🏥 Healthcare

💼 Consulting

🏭 Manufacturing

💰 $2.4G Debt Financing on 2013-06

Healthcare • Consulting • Manufacturing

Carestream is a company dedicated to providing innovative imaging solutions that significantly enhance patient care across various medical fields, including pediatrics, sports medicine, and veterinary services. They also specialize in non-destructive testing technologies, ensuring safety in critical industries like aviation and pipeline management. With a strong commitment to continuous innovation and operational excellence, Carestream values its employees as the driving force behind its mission to deliver high-quality products and services.

📋 Description

• Lead the development and execution of go-to-market strategies for new product launches , major product enhancements, portfolio initiatives and market expansion opportunities • Translate product roadmaps and commercial objectives into actionable launch plans with defined target segments, buyer personas, value propositions, channel motions, timelines, dependencies and success metrics • Partner with sales leadership, product management, marketing, finance, service, and operations to align launch priorities with revenue, margin, adoption and customer retention goals • Develop commercial business cases, market sizing assumptions, launch readiness plans, and post-launch performance reviews to support executive decision-making • Direct supervision responsibilities for Product Marketing Managers • Create clear, compelling product positioning and messaging that converts technical product capabilities into customer-facing business value • Define differentiated value propositions by customer segment, buying committee, care setting, use case and competitive scenario • Develop messaging frameworks, sales narratives, objection-handling guidance, competitive battlecards and executive-ready talking points • Ensure consistency of product messaging across sales tools, marketing campaigns, partner enablement, customer presentations, digital content and launch communications • Conduct ongoing market research to identify customer needs, unmet pain points, competitive threats, pricing trends, buying behaviors and market growth opportunities • Gather input from customers, sales teams, channel partners, service teams, and industry sources to inform product strategy and commercial execution • Translate insights into actionable recommendations for product prioritization, segmentation, pricing, positioning, launch strategy and sales enablement • Maintain a disciplined view of competitive positioning, including win/loss insights, objection themes, competitor claims and field feedback • Own launch planning discipline, including launch charters, milestones, risk registers, readiness checklists, stakeholder communications and post-launch retrospectives • Coordinate cross-functional launch execution across product, marketing, sales, service, training, finance, operations, legal, regulatory and channel teams • Establish clear roles, responsibilities, timelines, deliverables, and decision points to ensure product launches are commercially ready and operationally executable • Identify and resolve execution barriers, escalation needs, resource gaps, and field-readiness risks before launch • Develop field-ready enablement tools, including sales decks, customer presentations, FAQs, product comparison guides, competitive battlecards, discovery questions, demo guidance and training materials. • Partner with direct sales, channel partners, service sales, and customer-facing teams to ensure consistent understanding of product value, target opportunities, qualification criteria and win strategies • Support training programs that improve product confidence, commercial fluency, objection handling and adoption of launch playbooks • Collect field feedback after launch to refine messaging, tools, campaigns, pricing assumptions and customer engagement strategies • Partner with finance, product, sales, and commercial leadership to evaluate pricing, packaging, discounting strategy, margin impact and total cost of ownership messaging • Define launch and lifecycle KPIs, including pipeline creation, win rate, adoption, revenue, margin, sales cycle impact, customer retention, service attachment and channel performance • Analyze performance data to identify launch gaps, market opportunities, sales barriers, product adoption trends and optimization actions • Prepare executive summaries, dashboards, and recommendations that connect product performance to commercial outcomes

🎯 Requirements

• Bachelor’s degree in business, marketing, product management, healthcare administration, engineering, or a related field required; MBA or advanced degree preferred. • Minimum 6+ years of experience in product management, product marketing, go-to-market strategy, commercial strategy, sales enablement, or related B2B commercial roles. • Experience developing and executing go-to-market plans for complex products, capital equipment, healthcare technology, software-enabled solutions, or enterprise B2B offerings preferred. • Demonstrated ability to synthesize customer insights, market data, competitive intelligence, and product strategy into clear commercial recommendations. • Strong executive communication, presentation, and stakeholder management skills. • Advanced analytical capability with experience using CRM, Excel, Power BI, market research, pipeline analytics, or similar business intelligence tools. • Proven ability to lead cross-functional initiatives without direct authority and manage multiple priorities in a fast-paced environment.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options