Director, Field Marketing – Neurology Referrers

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $176k - $264k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Manage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomes • Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, educational programing • Partner with sales leadership to develop compliant territory specific go to market plans and customer activation activities • Design and track KPIs for regional marketing execution • Collaborate with Marketing Franchise team and Marketing Centers of Excellence to develop and deploy tailored marketing messaging • Integrate clinical “voice of field” into brand and GTM strategy • Work with Regulatory, Legal and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities • Coordinate presence at key regional and local events in collaboration with events and franchise teams • Refer customer questions and requests to appropriate teams in line with company policies

🎯 Requirements

• Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred • 10+ years of pharmaceutical marketing experience, including product launch and brand management • Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings • Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration • Strong strategic thinking, financial acumen, and excellent communication skills • Ability to manage complex projects with multiple stakeholders in a fast-paced environment • Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility • Willingness to travel 50% of the time

🏖️ Benefits

• medical • dental • vision • paid time off • 401(k) plan with employee and company contribution opportunities • life insurance • disability insurance • accident insurance • tuition reimbursement