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Manager, Content Strategy

🔥 15 hours ago

🏈 Alabama, Alaska, +44 more states – Remote

infoinfo

💵 $120k - $130k / year

⏰ Full Time

🟠 Senior

🔴 Lead

👨🏼‍💻 Content Manager

Where this job comes from

Posted on Fresenius Kabi USA's careers page, not through a job board

First seen by Remote Rocketship 15 hours ago

Still open on Fresenius Kabi USA's site. Checked 24 minutes ago.

Logo of Fresenius Kabi USA

Fresenius Kabi USA

1001 - 5000 employees

🏥 Healthcare

🏭 Manufacturing

📦 Logistics

Healthcare • Manufacturing • Logistics

Fresenius Kabi USA is a healthcare company that develops, manufactures, and supplies essential medicines and medical technologies for hospitals, blood centers, and healthcare providers across the United States. The company’s offerings include injectable pharmaceuticals, biopharmaceuticals, parenteral nutrition products, infusion and apheresis systems, blood collection and processing equipment, and data management solutions to support clinical and blood center operations. Fresenius Kabi USA focuses on improving access, affordability, and safety of therapies while supporting community engagement and supply chain resilience.

📋 Description

• Own and execute global content strategies aligned with CGT business priorities, portfolio positioning, value propositions, and customer needs • Translate complex scientific, technical, workflow, and product information into clear, accurate, audience-appropriate content • Provide strategic content direction to internal subject-matter experts, agency partners, and external collaborators • Establish and govern global content plans, editorial calendars, asset priorities, and approval workflows • Set content quality standards and direct review and optimization of materials • Lead content strategy and execution for global and regional campaigns, conferences, product initiatives, and customer-engagement programs • Define and guide sales-enablement frameworks, presentations, technical materials, case studies, and customer-facing tools • Own messaging and content strategy for priority industry events • Establish feedback mechanisms with regional, commercial, and field teams to improve content • Advise Corporate Communications, Marketing, Product Management, Commercial, and regional teams on content and messaging • Define and govern portfolio positioning, messaging frameworks, value propositions, claims, and storytelling • Lead cross-functional content review and approval processes with Regulatory, Legal, Quality, and other reviewers • Apply scientific and commercial judgment to ensure accurate, supportable, and compliant external content • Translate market intelligence, customer needs, competitive developments, and scientific advances into content priorities and messaging recommendations • Integrate Voice of Customer insights, market research, field feedback, and technical input into portfolio messaging and campaigns • Provide communication direction for key-opinion-leader, customer, academic, and external-partner engagements • Lead concurrent global content and campaign initiatives across technologies, regions, audiences, channels, review functions, and agency partners • Influence stakeholders across a global matrix organization and resolve competing priorities • Establish content performance measures and evaluate content effectiveness

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Life Sciences, Business, or a related field • 8+ years of experience in content marketing, product marketing, scientific communications, downstream marketing, or related commercial communications within life sciences, biotechnology, medical technology, or biopharmaceutical industries • Ability to translate complex scientific, technical, product, and workflow information into clear, credible content for technical and nontechnical audiences • Experience developing content for omnichannel campaigns, conferences, customer communications, sales-enablement materials, and digital channels • Knowledge of cell and gene therapy, bioprocessing, advanced therapies, or related markets preferred • Experience coordinating content review with scientific, Regulatory, Legal, Quality, and Corporate Communications stakeholders • Ability to travel up to 15%, including internationally as required • Position is not eligible for visa sponsorship either now or in the future

🏖️ Benefits

• Annual bonus plan with a target of 10% of the base salary • 401(k) plan with company contributions • Paid vacation, holiday and personal days • Employee assistance program • Medical, prescription drug, dental and vision coverage • Life insurance • Disability coverage • Wellness program

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