Senior Product Marketing Manager

🔥 45 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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CData Software

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

🏢 Enterprise

🔌 API

💰 $350M Private equity on 2024-07

SaaS • Enterprise • API

CData Software is a provider of enterprise-grade data connectivity and integration software that delivers live, contextual, and secure access to hundreds of on-premises and cloud data sources. Its platform includes standards-based drivers (ODBC, JDBC, ADO. NET), language connectors (Python, Java), API server capability, ETL/ELT and real-time sync tools, and embedded connectors for software vendors. CData also offers AI-native connectivity and a semantic layer to enable AI tools and agents to access governed, context-rich data in real time.

📋 Description

• Own positioning, messaging, and value proposition for the product across core customer segments and use cases. • Develop and maintain a deep understanding of customers, buying journeys, and technical use cases. • Partner with Product Management to align roadmap, releases, and market needs. • Monitor competitive landscape, market trends, and customer feedback to inform strategy and differentiation. • Lead go-to-market planning and execution for launches, including messaging, targeting, channels, and success metrics. • Translate roadmap updates into external announcements and campaigns. • Partner with Sales to support pipeline generation, deal support, and competitive positioning. • Create and maintain high-impact sales enablement materials. • Enable sales teams to confidently articulate product value, differentiation, and technical advantages. • Develop product-led content and support thought leadership related to data integration, analytics, and product specific use cases in partnership with Marketing. • Define and track key metrics related to product adoption, pipeline contribution, launch success, and messaging effectiveness. • Use data and feedback to continuously refine positioning, GTM strategy, and enablement.

🎯 Requirements

• 5-8+ years of experience in Product Marketing, ideally in B2B SaaS, data, cloud, infrastructure, or developer-focused products. • 3-5 years of experience in data integration/connectivity • Proven experience owning positioning, launches, and sales enablement for a technical product. • Strong ability to translate complex technical concepts into clear, compelling customer value. • Excellent written, verbal, and presentation skills. • Highly collaborative and comfortable working cross-functionally with Product, Sales, Engineering, and Marketing. • Self-directed, organized, and comfortable operating in a fast-moving environment. • Experience supporting enterprise or mid-market B2B sales is preferred. • Experience working closely with Product Management and Engineering teams is preferred.

🏖️ Benefits

• Professional development • Potential travel to NC headquarters, customer events, etc.