Senior Product Marketing Manager, Ag Hub

🔥 2 hours ago

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Logo of DTN

DTN

1001 - 5000 employees

📦 Logistics

💼 Consulting

🏥 Healthcare

💰 Grant on 2014-09

Logistics • Consulting • Healthcare

DTN is a data and analytics company that provides operational intelligence to various industries, including agriculture, aviation, transportation, and utilities. They offer a range of products, including weather insights, market data, and analytical tools designed to improve decision-making and reduce risks for their clients. Their solutions, such as ClearAg® and WeatherOps®, leverage advanced technology and data analytics to help customers manage their operations effectively and adapt to changing environmental conditions.

📋 Description

• Own end-to-end go-to-market planning and execution for new Ag Hub solutions, capabilities, and product launches • Develop and maintain differentiated positioning and messaging for Farm Intelligence, Grain Intelligence, and Grain Discovery • Tailor value propositions and market narratives for agriculture retail, grain, and financial-services buyers • Partner with Product Management to translate product roadmaps, customer research, and technical capabilities into clear customer value • Build launch strategies that support market readiness, commercial adoption, and post-launch performance measurement • Create sales enablement materials, including messaging frameworks, pitch decks, one-pagers, and competitive positioning resources • Equip Sales and Customer Success teams with the messaging, tools, and market context needed to engage customers effectively • Monitor market feedback, win/loss trends, competitive activity, and product adoption metrics to continuously strengthen positioning • Represent the voice of the customer in product and go-to-market planning discussions • Ensure product launches and market narratives reflect the needs of growers, retailers, grain merchandisers, and other agriculture stakeholders • Collaborate across Product, Sales, Customer Success, and Marketing to drive alignment and successful execution

🎯 Requirements

• 5–7+ years of product marketing experience, including responsibility for positioning and launching B2B SaaS or data and analytics products • Proven ability to translate complex or technical product capabilities into clear, compelling customer-facing narratives • Experience partnering closely with Product, Sales, and Customer Success teams in a fast-moving, cross-functional environment • Strong written and verbal communication skills • Confidence presenting product strategy, positioning, and market insights to executives and customers • Experience experimenting with AI tools such as Claude or Microsoft Copilot • Familiarity with product marketing video and demonstration platforms such as Loom, Arcade, or Camtasia • Bachelor’s degree or equivalent professional experience

🏖️ Benefits

• Competitive Salary • Unlimited PTO • Flexible working hours • Remote work model (position dependent) • Competitive Medical, Dental and Vision Insurance Plans • 6% 401K matching • Unlimited access to 13k+ courses via learning platform to support employee career advancement • Employee Assistance Program (EAP)

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