Email Marketing Specialist

🔥 22 minutes ago

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Cenegenics

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🧘 Wellness

💰 Series A on 2021-03

Healthcare • Wellness

Cenegenics is a physician-led precision health and age-management company that provides concierge, data-driven personalized medicine and performance-health programs for individuals. The company delivers comprehensive diagnostic testing (100+ biomarkers), in-home phlebotomy, full-day performance health assessments, and ongoing physician oversight and personalized plans to improve healthspan, biological age, and physical and cognitive performance. Cenegenics operates multiple centers across the U. S. and internationally and markets its services directly to members seeking longevity and performance-focused healthcare.

📋 Description

• Build, QA, schedule, deploy, and optimize email campaigns within HubSpot • Execute day-to-day email production including audience segmentation, personalization, suppression logic, testing, and deployment • Support lead nurture, consultation follow-up, referral, member engagement, re-engagement, and promotional campaigns • Maintain brand consistency, messaging quality, and compliance across all email communications • Monitor campaign performance and recommend optimizations to improve engagement and conversion • Serve as the primary day-to-day HubSpot Marketing Hub user across emails, workflows, forms, lists, landing pages, CTAs, properties, and reporting • Build and maintain automated workflows supporting lifecycle progression, consult scheduling, sales alerts, task creation, and re-engagement • Create and manage audience segmentation, active and static lists, personalization tokens, suppression lists, and campaign assets • Document workflow logic, naming conventions, QA procedures, and repeatable automation processes • Troubleshoot workflow enrollment, property mapping, campaign tracking, and automation issues • Support lifecycle marketing programs spanning prospect acquisition, lead nurture, consultation booking, member onboarding, retention, and re-engagement • Translate marketing strategy into scalable automation workflows and customer journeys • Partner with Marketing, Sales, Member Experience, and Operations to ensure seamless messaging and handoffs throughout the customer lifecycle • Identify opportunities to improve nurture paths, audience segmentation, and lifecycle conversion • Support accurate lead flow and lifecycle movement between HubSpot and Salesforce • Partner with Sales, RevOps, and IT to troubleshoot CRM synchronization, field mapping, duplicate management, and lifecycle inconsistencies • Ensure campaign activity, lead status, ownership, and customer data remain accurate across platforms • Help improve CRM data quality, reporting consistency, and marketing attribution • Build and maintain HubSpot landing pages and forms supporting campaigns and consultation bookings • QA forms, notifications, routing logic, follow-up emails, and CRM integrations • Support A/B testing across landing pages, forms, CTAs, subject lines, and audience segments • Partner with Brand and Growth teams to deliver high-converting, mobile-friendly experiences • Track campaign performance across email engagement, workflow performance, landing page conversion, and lifecycle metrics • Analyze campaign performance using HubSpot and Salesforce reporting • Conduct A/B testing and recommend improvements based on performance insights • Connect lifecycle marketing efforts to lead conversion, consultation bookings, pipeline influence, and revenue outcomes

🎯 Requirements

• 3-5+ years of experience in email marketing, lifecycle marketing, marketing automation, or CRM campaign management • Hands-on experience building emails, workflows, forms, lists, landing pages, and reporting in HubSpot Marketing Hub • Strong working knowledge of Salesforce CRM and HubSpot integration • Experience with segmentation, personalization, lifecycle stages, lead management, and CRM data hygiene • Experience performing QA for emails, workflows, automation, forms, and CRM data before launch • Strong analytical skills with experience interpreting campaign performance metrics • Excellent organizational, communication, and project management skills.

🏖️ Benefits

• 100% employer-paid medical, dental, vision, short-term disability, and life insurance/AD&D for eligible employees • Voluntary supplemental benefits • Health Savings Account with company contributions (based on plan selection) • Employee Assistance Program (EAP) • Worldwide Emergency Travel Assistance • Paid vacation, sick leave, bereavement, jury duty, and 10 paid holidays • Education assistance program • Employee referral program • Paid volunteer time off • Team events • Generous 401(k) company match • Gym membership reimbursement • Employee discounts • Additional wellness-focused benefits