Lifecycle & Email Marketing Manager

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Fresh Prints

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🛒 Retail

🛍️ eCommerce

👥 B2C

Retail • eCommerce • B2C

Fresh Prints is a company specializing in custom collegiate merchandise. They offer a wide range of apparel including hoodies, shirts, sweaters, and sweatpants, catering primarily to college students and organizations such as fraternities and sororities. Customers can customize their garments using Fresh Prints' design tool and upload their own inspirations for a personalized touch. The company operates online and is based out of New York City. They are actively engaged with their community through social media and an interactive blog, and they provide opportunities for students to become campus managers, enhancing their presence in the collegiate community.

📋 Description

• Owning every word that goes out — subject lines, body, CTAs — across email and SMS • Turning a solid technical setup into a channel people actually look forward to hearing from • Building lifecycle flows that feel like a conversation, not a drip someone got trapped in • Writing for a college-age audience in a voice that feels made for them, not blasted at them • Bringing a real point of view on performance — not just reading the numbers, but knowing what they're telling you to do next • Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all of Fresh Prints' major marketing moments • Work with our brand and creative teams on design and copy so every send feels on-brand • Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time • Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them • Write messages that resonate with a college-age audience: content that feels like it's actually written for them, not generic marketing • Own the strategy and content for Fresh Prints' lifecycle flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back — across email and SMS • Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table • Own segmentation: define the audiences and journey logic that decide who gets what, when • Write and test improved lifecycle content, and build flows that feel like a conversation with the customer, not a sequence they got dropped into for checking a box • Monitor deliverability and engagement metrics — open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates — and maintain a healthy sender reputation • Follow email and SMS deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management, and compliance • Report on performance on a regular cadence — what's working, what isn't, and what you're changing based on the data • Bring a point of view: not just "open rate was 28%," but "here's what that tells us about the subject-line approach, and here's what I'm testing next".

🎯 Requirements

• 4-8 years of experience in email, lifecycle, or CRM marketing, or a closely related role where writing was a primary responsibility • Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar); SMS platform experience a plus • Demonstrated understanding of lifecycle programs: welcome series, post-purchase flows, re-engagement, cart abandonment, and the segmentation logic behind them • Comfort with email/SMS performance metrics — open rate, CTR, unsubscribe rate, deliverability indicators — and the ability to draw real insight from them • Basic HTML/CSS comfort for email (able to troubleshoot and adjust templates) • Strong written communication — you write clearly and with personality, not in marketing speak • Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise.

🏖️ Benefits

• Work From Home / Remote • Competitive annual salary • Learning opportunities • Working in a great culture • A 2-month paid Sabbatical to eligible employees