Digital Marketing Coordinator

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🕒 2 days ago

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Logo of Cengage Group

Cengage Group

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Provide marketing support for Digital Marketing Managers • Work collaboratively with copywriting team and designers to fulfill requirements of incoming Marketing Work Orders • Planning, tracking, and facilitating the completion of projects, campaigns, and initiatives • Provide campaign reporting and optimizations for campaigns • Testing and proofreading all assets—such as emails, landing pages, social media posts, and more

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience • Strong written and verbal communication skills, with attention to detail • Excellent organizational skills with the ability to manage multiple priorities and meet deadlines • Foundational understanding of marketing metrics and terminology (e.g., KPIs, click-through rate, reach, ROAS) • Proactive, results-oriented mindset with a willingness to take initiative • Ability to collaborate effectively within a team environment • Proficiency in Microsoft Office (Microsoft 365), including Excel • Comfortable working across both PC and Mac environments • Preferred: 2–3 years of experience in a marketing, digital marketing, or communications support role • Working knowledge of digital marketing channels, tools, and campaign execution • Experience conducting competitive analysis and benchmarking within an industry • Familiarity with CRM platforms (e.g., Salesforce) • Basic understanding of SEO principles and research tools • Knowledge of government education funding programs (e.g., WIOA) • Spanish language proficiency is a plus.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Professional development opportunities

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