Director, Web Experience & Performance

🔥 1 minute ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $138.2k - $221.1k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Define and evolve the enterprise web strategy, including experience architecture, platform roadmap, governance model, and operating framework • Own web performance metrics including engagement, conversion, customer journeys, acquisition efficiency, and contribution to business growth • Identify site performance opportunities through analytics, user research, behavioral insights, and experimentation • Partner with marketing, product, and analytics teams to establish measurement frameworks and performance reporting • Prioritize digital investments based on customer impact and business value • Build and scale experimentation across web experiences, customer journeys, content, messaging, and conversion paths • Develop an optimization vision incorporating automation, predictive insights, content intelligence, personalization, and experimentation • Partner with SEO/GEO, SEM, and content teams to maximize discoverability, organic growth, and content effectiveness • Evaluate and implement AI and emerging technologies to accelerate digital experience innovation, growth, and operational efficiency • Lead web transformation programs including platform modernization, CMS and site migrations, experience redesigns, and governance initiatives • Partner with technology and product teams to ensure scalable, secure, and future-ready digital platforms • Balance strategic priorities with operational excellence and business continuity • Lead, mentor, and develop a global web operations group responsible for production • Establish goals, development plans, and success metrics for team members • Recruit and retain top talent while building organizational capabilities

🎯 Requirements

• 10+ years of experience leading web, digital experience, optimization, or digital marketing functions • Experience managing high-performing teams in complex enterprise environments • Demonstrated success developing web conversion optimization strategies and translating vision into measurable business outcomes • Experience leading large-scale web transformation, migration, or consolidation initiatives in enterprise companies • Deep expertise in CMS, asset management, web analytics, customer journey optimization, SEO, experimentation, personalization, digital measurement, and experience management • Familiarity with AI-enabled optimization technologies and modern digital experience ecosystems • Knowledge of accessibility standards, privacy regulations, and digital governance • Ability to balance strategic thinking with operational execution • Strong executive communication and stakeholder management skills • Occasional travel required • Preferred: experience within education, EdTech, SaaS, digital learning, publishing, or content business • Preferred: experience supporting B2B, B2C, and B2B2C customer journeys and digital experiences • Preferred: experience working with global sites and multi-brand environments

🏖️ Benefits

• Discretionary incentive bonus program with a 25% annual individual target (not guaranteed) • Comprehensive Total Rewards package • Reasonable accommodations for qualified individuals with disabilities