Product Manager – Enrollment

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✅ Product Manager

👻 Ghost score 13%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Ceresti Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🏥 Healthcare

⚕️ Healthcare Insurance

🤝 B2B

💰 $11.7M Venture Round - Ceresti Health on 2025-08

Healthcare • Healthcare Insurance • B2B

Ceresti Health is a tech-enabled care company that partners with health plans and accountable care organizations (ACOs) to support family caregivers of people living with dementia. The company combines claims-data driven risk stratification, caregiver education, a tablet-based platform, and weekly personal care navigators to improve care plan adherence, close social determinants of health gaps, and proactively detect changes in patients' conditions. Ceresti’s caregiver-led program has independently validated results showing substantial reductions in avoidable hospitalizations and per-patient medical costs, and it offers no-risk, outcomes-based contracts for payers.

📋 Description

• Own the vision, strategy, and roadmap for technology driving caregiver enrollment from first touch through activation on the Ceresti platform • Translate company growth targets into a prioritized roadmap of enrollment initiatives • Build business cases and size enrollment opportunities against required investment • Balance near-term conversion improvements with zero-to-one growth initiatives across channels, partners, and markets • Lead cross-functional initiatives spanning marketing, sales, operations, clinical, data, and engineering without direct reporting lines • Partner with marketing on campaign strategy, channel mix, messaging, and lead-to-enrollment handoff • Partner with outbound call operations to turn frontline insights into product, process, automation, and tooling improvements • Define product requirements, user stories, and acceptance criteria; work with engineering to scope, prioritize, and ship • Use modern AI tools to accelerate product discovery, prototyping, requirements generation, and iteration • Own HubSpot as the system of record for enrollment, including lifecycle stages, pipelines, properties, automation, and reporting • Own outbound call technology, including dialing, queueing, call routing, scripting, disposition capture, and AI-assisted agent tooling • Own technology for efficient inbound lead handling • Own the product side of Ceresti websites, ensuring landing pages and forms flow into the correct enrollment pipelines with accurate attribution • Ensure trustworthy data flows across marketing, CRM, telephony, and platform systems • Own caregiver onboarding from acceptance through activated, engaged platform user • Partner with platform product and engineering teams to ship empathetic, simple, fast-to-value onboarding experiences • Reduce friction, drop-off, and time-to-activation throughout onboarding • Own the handoff from enrollment into ongoing engagement and coaching • Define and instrument the enrollment funnel, including stage definitions, conversion rates, channel and cohort performance, and cost per enrollment • Build reporting and dashboards providing a shared, real-time view of enrollment performance • Run continuous experimentation by forming hypotheses, designing tests, measuring results, iterating quickly, and scaling successful approaches • Combine quantitative funnel data with qualitative caregiver feedback to identify constraints and deliver business outcomes

🎯 Requirements

• BS/BA degree or higher • 3+ years of experience as a Product Manager or equivalent, ideally owning growth, enrollment, or acquisition funnels • Demonstrated track record of leading cross-functional teams and driving outcomes through influence rather than authority • Experience owning a funnel end to end, including defining metrics, running experiments, and moving conversion • Hands-on experience with CRM and marketing automation platforms as the system of record for a funnel; HubSpot strongly preferred • Experience with outbound, contact center, or sales engagement technology is a strong plus • Experience building or managing onboarding experiences, self-serve flows, or referral programs • Experience working with AI-enabled products, personalization systems, or data-driven user experiences is a strong plus • Experience translating user needs and business goals into shipped product features and user experiences • Comfort working in fast-paced, ambiguous environments where scrappiness and ownership are required • Experience in healthcare or caregiving is a strong plus • Strong product judgment with a user-centered mindset • Strong analytical skills; fluency in funnel metrics, cohort analysis, and experiment design • Highly experiment-oriented, with a bias toward testing and measuring over debating • Proven ability to lead and influence cross-functional groups without direct reporting lines • Comfortable with HubSpot CRM workflows, automation, and reporting • Comfortable in analytics and BI tooling; able to get to an answer in the data without waiting on someone else • Ability to design intuitive experiences for complex or emotionally sensitive user journeys • Strong judgment around applying AI responsibly in emotionally sensitive user experiences • Excellent written and verbal communication skills • Highly collaborative; able to build trust across functions • Organized, pragmatic, and execution-focused • Curious, adaptable, and comfortable learning new domains • High integrity, transparency, and ownership mindset • Must be able to pass a background check

🏖️ Benefits

• No benefits, perks, or compensation extras are specified in the posting

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