Search Buying Specialist

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Channel Factory

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

☁️ SaaS

Advertising • Media • SaaS

Channel Factory is a company that provides advanced solutions for video advertising across social media platforms. They focus on ensuring brand safety and suitability by categorizing content to align with advertisers' needs. Their proprietary technology helps brands avoid harmful or unsuitable content, aiming to amplify positive and contextually relevant content to drive commercial benefits. Channel Factory is known for its social responsibility, promoting inclusivity and supporting under-represented creators. They work predominantly in media and advertising, offering services through self-service platforms and managed options, with a strong global presence.

📋 Description

• Develop and manage paid search campaigns primarily across Google Ads and Performance Max. • Build keyword strategies, ad copy frameworks, and bidding structures that align with client KPIs. • Continuously optimize campaigns for efficiency and performance- improving Quality Scores, CTR, CPA, and ROAS. • Contribute to paid social campaigns across Meta, TikTok, Snapchat and other platforms as needed. • Collaborate with the Social Solutions team to develop integrated search + social strategies for clients. • Partner with the social and sales team to position search and integrated media solutions to prospective and existing clients. • Participate in internal and client meetings to position search as a performance driver within the marketing mix. • Develop and present reporting insights and decks that communicate strategy, performance results, and recommendations. • Track and analyze performance metrics using Google Ads, along with internal reporting tools. • Deliver regular performance reports with clear insights and actionable optimization recommendations. • Identify trends and translate data into strategic decisions. • Work closely with internal teams to ensure search strategies align with cross channel initiatives. • Stay current on search platform updates, algorithm changes, and industry trends- and proactively apply new features to client campaigns. • All other duties as assigned

🎯 Requirements

• 3–5 years of hands-on paid search experience; social experience a plus. • Proven track record managing search campaigns with meaningful budget responsibility. • Experience working in an agency, ad tech, or media solutions environment preferred. • Proficiency in Google Ads and the Google Suite. • Familiarity with paid social platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads). • Strong command of search KPIs: Quality Score, CTR, CPC, CPA, ROAS, impression share. • Experience with Google Analytics, Looker Studio, or similar reporting tools. • Ability to analyze performance data, identify trends, and make strategic recommendations. • Strong attention to detail with a bias toward optimization and testing. • Confident presenting to clients and internal stakeholders. • Ability to translate technical performance data into clear, compelling narratives. • Experience building polished decks and campaign reports. • Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment. • Strong organizational skills and ability to prioritize effectively. • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. • Google Ads certification required; Microsoft Advertising certification a plus. • This role may involve occasional travel for in-person collaboration, meetings, trainings, etc.

🏖️ Benefits

• Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations • Competitive salary • Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance) • Cell phone and Wi-Fi reimbursement • Bill Spend Stipend • Gym Stipend • Work-life flexibility – we value your contributions above all