ABM & Field Marketing Manager

Job not on LinkedIn

🔥 9 minutes ago

🇺🇸 United States – Remote

💵 $106k - $150k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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ChargePoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📦 Logistics

🚘 Automotive

💰 $300M Post-IPO Debt on 2022-04

Consulting • Logistics • Automotive

ChargePoint is a leading provider in the electric vehicle (EV) charging sector, offering a comprehensive network for charging solutions across North America and Europe. With a focus on sustainability, ChargePoint provides smart charging solutions for businesses, fleets, and residential areas. It offers a unified platform for managing charging operations, enhancing the driver experience with its highly-rated mobile app, and providing robust support services. ChargePoint has established itself as a trusted partner for many Fortune 500 companies, offering a variety of charging hardware, flexible financing, and management tools to ensure efficient operations and reduced costs. The company's mission is to simplify the transition to electric mobility for organizations and drivers alike, contributing to a sustainable future.

📋 Description

• Build and execute 1:few and 1:1 ABM campaigns for North America Strategic Accounts. • Own campaign strategy, messaging, content, tactics, timelines, and execution plans. • Partner with sales to align on target accounts, opportunity strategy, pipeline goals, and account priorities. • Share accountability for pipeline generation and opportunity acceleration with sales teams. • Develop account-specific and segment-specific messaging aligned to customer challenges and ChargePoint solutions. • Create engaging ABM programs and field experiences that drive account engagement and progression through the buyer journey. • Plan, host, and participate in executive dinners, roundtables, roadshows, regional events, luxury experiences, and other high-touch programs. • Analyze account engagement, campaign performance, pipeline contribution, and optimization opportunities. • Test and refine messaging, channels, offers, formats, tactics, and experiences to improve performance. • Monitor market trends, customer needs, competitive dynamics, and ABM best practices. • Collaborate cross-functionally with sales, product marketing, content, digital marketing, events, partner marketing, and leadership teams.

🎯 Requirements

• 7+ years of experience in ABM, field marketing, demand generation, or enterprise marketing. • Proven experience building ABM programs for enterprise or strategic accounts. • Experience planning and executing executive-level field programs, including dinners, roundtables, regional events, roadshows, and other high-touch customer experiences. • Hands-on experience using AI tools such as Claude for account research, personalization, messaging development, campaign creation, and content development. • Strong understanding of enterprise buying committees, buyer personas, complex sales cycles, and account-based selling motions. • Strong writing, communication, collaboration, and project management skills. • Strong analytical and data-driven decision-making capabilities, with the ability to evaluate performance, identify insights, and optimize programs. • Creative, proactive, resourceful, and comfortable operating in a fast-paced, high-accountability environment. • Functional expertise in Account-Based Marketing (ABM), Field Marketing, Demand Generation, Enterprise Marketing, Campaign Strategy, Pipeline Development, Opportunity Acceleration, and Strategic Account Engagement.