Director of Marketing

🕒 June 19

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Chartwell Law

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2002

🤝 B2B

📋 Compliance

B2B • Compliance

Chartwell Law is a law firm that defends employers, self-insured entities, and insurance carriers in matters involving workers' compensation, employment and labor law, business disputes, and general liability. The firm also represents health care systems, providers, and hospitals in professional liability, general liability, labor and employment, and workers’ compensation matters, providing litigation and defense services across multiple jurisdictions.

📋 Description

• Develop and execute comprehensive marketing and communication plans aligned with the firm’s strategic and business development objectives. • Lead and inspire a high-performing team, fostering collaboration and accountability. • Develop, implement, and maintain firmwide brand guidelines and ensure consistency across all channels. • Oversee the creation and production of marketing materials (digital and print), including brochures, practice descriptions, attorney biographies, pitch materials, and client presentations. • Collaborate on client targeting, cross-selling initiatives, and relationship expansion strategies. • Evaluate and support sponsorships, conferences, and events to maximize visibility and ROI. • Oversee digital marketing strategy, including website, social media, email marketing, and online campaigns. • Direct content strategy, including thought leadership, PR initiatives, webinar, and podcast production. • Oversee event planning, execution, and follow-up. • Oversee firm’s travel program. • Collaborate on internal communications including firm updates and newsletters and other employee engagement. • Ensure ongoing optimization of marketing technology platforms and tools. • Manage integrated marketing campaigns to drive engagement and brand awareness. • Manage budgets, resources, and third-party vendor relationships. • Oversee updates and content management for the firm’s website and intranet. • Track, analyze, and report on marketing metrics, including ROI and KPIs. • Support rankings, awards submissions, and directory listings. • Serve as a key liaison between marketing, business development, attorneys, and firm leadership. • Monitor market trends, competitor activity, and client needs to inform ongoing strategy and opportunities for growth. • Ensure all marketing and communications activities are compliant with legal industry and ethics rules and standards.

🎯 Requirements

• Bachelor’s degree in marketing, communications, or a related field. • 8+ years of relevant experience in a law firm. • Demonstrated experience in progressive marketing functions at a law firm. • Strong leadership and team management skills. • Advanced knowledge of marketing strategy, digital marketing, and communications. • Experience supporting client development initiatives, pitches, and events. • Familiarity with marketing technology, CRM systems, and analytics tools. • Strong understanding of SEO, web analytics, and digital platforms. • Excellent written and verbal communication skills. • Strong project management and organizational skills with the ability to manage multiple priorities. • Proficiency in Microsoft Office; experience with Canva and Adobe Creative Suite preferred.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development