Senior Social Media Marketing Manager

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Chris Bloom Coaching Akademie GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

🧘 Wellness

📚 Education

👥 B2C

Wellness • Education • B2C

Chris Bloom Akademie GmbH is a coaching and personal-development company led by Chris Bloom, a coach, systemic therapist, podcaster and author. The company offers individual and group coaching programs (notably the HEARTset Journey), online mini-courses, meditations, workshops, live events and retreats, plus books, a podcast and free learning materials. It also runs a training program to certify Heartset coaches, focusing on emotional healing, relationship skills, self-confidence and mindset work for consumers seeking personal transformation.

📋 Description

• As Senior Social Media Marketing Manager, you are the driving force behind our entire social media presence and paid campaigns. • You combine creative storytelling with analytical performance marketing and are responsible for the full funnel — from the first Reel idea to conversion. • Independently plan, create and optimize Meta campaigns (Facebook & Instagram Ads) — from strategy to reporting. • Ongoing analysis and optimization of KPIs: CPL, ROAS, CTR, CPA, conversion rates. • A/B testing of creatives, audiences, placements and funnels. • Budget management and scaling profitable campaigns. • Conceptualize and produce Reels, carousel posts, Stories and feed posts for Instagram and Facebook. • Self-sufficient video editing (cutting, subtitles, animations, color correction) using CapCut, Premiere Pro or comparable tools. • Create visually appealing graphics and templates in Canva (professional level). • Develop a consistent visual brand language that suits positioning as a premium coaching brand. • Trend monitoring: Identify and adapt current social media trends and formats early. • Develop and implement a holistic social media strategy (organic + paid). • Content planning and editorial scheduling in close coordination with the team. • Community management and engagement strategies to increase reach. • Close collaboration with founder Chris Bloom on launches, webinars and campaigns.

🎯 Requirements

• At least 5 years of professional experience in social media marketing with a proven track record in Meta Ads performance. • Deep experience with Meta Business Manager / Ads Manager — campaign structure, pixel setup, Conversion API, attribution. • Outstanding video editing skills: you edit Reels and short videos quickly, creatively and in a platform-appropriate way (CapCut, Premiere Pro or similar). • Professional-level Canva skills for graphics, carousels, story templates and ad creatives. • Strong visual and aesthetic sensibility — you immediately recognize what will perform and what won’t. • Experience in the creator environment, with a personal brand, in a coaching/education company, or at a startup. • Fluent German at native level (content will be created in German). • Data-driven mindset paired with creative instinct.

🏖️ Benefits

• A key role in a growing company with real impact — you help people build better relationships. • Direct collaboration with founder Chris Bloom — short lines of communication, fast decisions, lots of creative freedom. • Flexible work: hybrid from our office in Lucerne or remote. • A motivated, warm-hearted team that is passionate about its mission. • Training budget and access to all internal programs and trainings. • Competitive salary with opportunities for growth.