
5001 - 10000 employees
🤝 B2B
💼 Consulting
B2B • Consulting
Circana is a market research company that specializes in measuring and accelerating demand for brands. They utilize big data and an AI data-visualization platform to tackle complex business challenges, guiding clients through innovation and meeting consumer demand. With over a century of combined experience from their legacy as IRI and NPD, Circana serves more than 7,000 global brands and retailers, providing insights into both online and in-store purchasing behavior. Their expertise is recognized by prominent media outlets including Bloomberg, CNBC, and The New York Times.
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5001 - 10000 employees
🤝 B2B
💼 Consulting
B2B • Consulting
Circana is a market research company that specializes in measuring and accelerating demand for brands. They utilize big data and an AI data-visualization platform to tackle complex business challenges, guiding clients through innovation and meeting consumer demand. With over a century of combined experience from their legacy as IRI and NPD, Circana serves more than 7,000 global brands and retailers, providing insights into both online and in-store purchasing behavior. Their expertise is recognized by prominent media outlets including Bloomberg, CNBC, and The New York Times.
• Develop compelling product positioning and messaging by analyzing customer insights, competitor strategies, and market trends • Support go-to-market strategies • Develop and scale customer-facing assets and sales enablement materials • Assist in developing product messaging and positioning that articulates solution value to target audiences • Champion the role and impact of Product Marketing across the business • Collaborate with Product, Technology, Sales, and Corporate Marketing teams • Foster engagement and alignment on strategic priorities
• 1-3 years Product Marketing or Marketing experience, preferably in a B2B environment • BA or BS in Marketing or another communications-related discipline • Proven content writing and project coordination skills • Strong communication, design, creative, analytic, and process skills • Excellent organization skills and ability to meet deadlines with high-quality results • Ability to manage multiple tasks across varied responsibilities • Ability to achieve objectives with minimal supervision • Ability to manage projects requiring input from multiple teams • Prospective candidates may be asked to consent to background checks in accordance with local legislation
• Flexible and accommodating work environment • Paid time off • Medical insurance • Dental insurance • Vision insurance • 401(k)
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