Lead Analyst, Personalization

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🌵 Arizona, Colorado, +4 more states – Remote

🌵 Arizona – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌲 North Carolina – Remote 🤠 Texas – Remote

💵 $135.1k - $171.4k / year

⏰ Full Time

🟠 Senior

🧐 Analyst

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Cisco

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1984

🔧 Hardware

🔐 Security

🏢 Enterprise

Hardware • Security • Enterprise

Cisco is a multinational technology company that provides networking hardware, software, and services to enterprises, service providers, and governments. It builds routers, switches, optical transceivers, programmable silicon, and edge computing platforms, and offers security, collaboration (Webex), observability, and AI-enabled software and support services to help organizations design, operate, and secure large-scale networks and data centers. Cisco also delivers professional services, training, and cloud-managed solutions to support digital transformation and AI-ready infrastructure.

📋 Description

• Own and execute Cisco’s enterprise web personalization strategy • Develop a multi-year roadmap for relevant, engaging Cisco.com experiences and measurable business growth • Lead personalization and experimentation initiatives using Adobe Target and Adobe Analytics • Optimize customer journeys, engagement, and digital conversion • Partner with Marketing Intelligence, Data Analytics, and Technology teams • Transform audience insights into actionable personalization strategies, reusable playbooks, and scalable frameworks • Establish performance metrics and evaluate A/B and multivariate testing results • Translate findings into recommendations influencing digital marketing priorities and investment decisions • Identify opportunities to use Adobe Experience Platform, AI-driven automation, and real-time decisioning • Deliver relevant customer experiences at scale

🎯 Requirements

• 8+ years of experience in digital marketing, web experience optimization, digital experience strategy, or conversion rate optimization (CRO), including at least 4 years focused on enterprise-scale web personalization • Hands-on experience with Adobe Target, including A/B testing, multivariate testing, audience targeting, or automated personalization • Experience using Adobe Analytics to analyze website performance, customer behavior, and personalization or experimentation results • Experience developing and executing web personalization strategies or experimentation programs within enterprise digital environments • Experience translating audience segmentation and behavioral data into targeted web experiences and measurable optimization initiatives • Experience with Adobe Target, Adobe Experience Platform (AEP), and Adobe Analytics • Experience with enterprise CRM and marketing automation platforms, including Salesforce, Marketo, or Oracle Eloqua • Experience developing multi-year personalization roadmaps, scalable experimentation frameworks, or audience activation playbooks within complex B2B organizations • Ability to influence cross-functional stakeholders, communicate analytical insights to senior leadership, and drive initiatives without direct reporting authority • Familiarity with AI-enabled personalization, automated decisioning, machine learning applications, or emerging technologies that improve digital customer experiences

🏖️ Benefits

• Medical, dental and vision insurance • 401(k) plan with a Cisco matching contribution • Paid parental leave • Short- and long-term disability coverage • Basic life insurance • Potential eligibility for Cisco restricted stock unit grants • 10 paid holidays per full calendar year • 1 floating holiday for non-exempt employees • 1 paid day off for employee’s birthday • Paid year-end holiday shutdown • 4 paid days off for personal wellness • 16 days of paid vacation time per full calendar year for non-exempt employees • Flexible vacation time off program with no defined limit for eligible exempt employees • 80 hours of sick time off provided on hire date and each January 1st thereafter • Up to 80 hours of unused sick time carried forward annually • Additional paid time away for critical or emergency family issues • Optional 10 paid volunteer days per full calendar year • Annual bonuses for non-sales roles, subject to Cisco’s policies

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