Growth Marketing Lead

🔥 9 hours ago

🏄 California, Connecticut, +3 more states – Remote

🏄 California – Remote 🦌 Connecticut – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $178.5k - $250k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 3%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ClassDojo

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

💼 Consulting

📣 Marketing

📚 Education

💰 $125M Series D on 2022-07

Consulting • Marketing • Education

ClassDojo is a communication platform that connects teachers, families, and students, facilitating better engagement and collaboration in educational settings. It offers a suite of tools that allow teachers to communicate with parents, share classroom updates, and support students' social-emotional learning. The platform also features a portfolio function that allows students to share their learning progress with their families. It's widely popular, used by millions of students and parents, and supports multilingual communication. ClassDojo is focused on building communities within classrooms, providing resources for teachers, and ensuring privacy and security for all its users.

📋 Description

• Own how ClassDojo reaches new families beyond its existing network • Set acquisition strategy for Dojo Sparks and Dojo Islands • Execute high-leverage acquisition experiments to build, test, and scale channels driving net-new paid users • Operate initially as a one-person growth marketing team • Set direction, run experiments end to end, analyze results, and scale what works • Build systems, processes, and partnerships for compounding growth • Partner with Product, Creative, Data, and Marketing leaders • Set strategy for new-user acquisition across paid and unpaid channels, initially focusing on social and influencer partnerships • Define hypotheses, launch tests, analyze results, and make scale/kill decisions • Identify and validate acquisition channels through manual approaches, then scale successful bets with agencies, tooling, and automation • Establish success metrics and ROI thresholds • Test value propositions, landing experiences, and onboarding flows to improve conversion • Build experimentation and measurement frameworks across messaging, targeting, and funnel steps • Use external resources, modern tools, and AI to maximize impact • Help shape ClassDojo’s long-term growth marketing capabilities

🎯 Requirements

• 8+ years of experience in growth, performance, or consumer marketing • Ideally experience at high-growth consumer or marketplace companies • Proven track record of owning acquisition outcomes end to end • Strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs • Experience operating as a generalist in small or mid-sized teams of 30–150 people • Depth in at least one acquisition channel, such as paid social, influencer, partnerships, SEO, or SEM • Strong mental models across other acquisition channels • Hands-on, execution-oriented mindset • Comfort operating with high autonomy and ambiguity • Clear, concise communication and effective cross-functional partnership • Experience building or scaling influencer- or creator-led growth programs is a plus • Experience with consumer subscription or paid consumer products is a plus • Experience in early-stage or fast-scaling environments is a plus • Interest in using AI and new tools is a plus

🏖️ Benefits

• Remote work • Equal employment opportunity • Disability and special-needs accommodations • Distributed company hiring regardless of location, with significant overlap with Americas time zones