Director of Product Marketing

🕒 June 25

🇺🇸 United States – Remote

💵 $130k - $160k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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ClassLink

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1998

📚 Education

🔒 Cybersecurity

☁️ SaaS

💰 Venture Round on 2007-03

Education • Cybersecurity • SaaS

ClassLink is a company providing educational technology solutions that focus on identity and access management for schools. Their services include identity and access management, learning analytics, and cybersecurity with features such as single sign-on and multi-factor authentication, tailored for K-12 and higher education institutions. ClassLink aims to create a secure and efficient digital learning environment, enhancing education through improved access to technological resources and data-driven insights.

📋 Description

• Own the positioning and messaging for every product in the portfolio, from flagship platforms to new launches. • Develop differentiated narratives that work across audiences: superintendents, school technology directors, data and privacy leaders, and curriculum leaders. • Define and evolve the category story, establishing ClassLink as the leader in the spaces that matter most. • Build the messaging frameworks, value propositions, and proof points that every other team pulls from as the single source of truth. • Own the go-to-market plan for every product and feature launch, from strategy through coordinated execution. • Quarterback cross-functional launches, aligning product, demand generation, creative, customer marketing, and sales around a single timeline and message. • Define audience segmentation, launch sequencing, success metrics, and the handoffs that make a launch feel coordinated inside and outside the company. • Build a repeatable launch framework so every release gets sharper, not slower. • Act as a key partner to Product, Sales, Demand Generation, Customer Marketing, and Creative leaders, translating product strategy into clear go-to-market plans. • Direct creative briefs for product pages, campaigns, and launch assets, ensuring every piece reflects approved positioning. • Provide grounded, honest feedback from the market back into product, marketing, and leadership conversations. • Create the tools that help the field sell: talk tracks, battle cards, objection handling, demo scripts, and one-pagers. • Own competitive intelligence: monitor the market, maintain a living competitive picture, and brief leadership and sales on what is changing and why it matters. • Translate wins, losses, and field feedback into sharper positioning and better tools. • Develop and maintain a deep understanding of how districts buy, who influences the decision, and what each buyer cares about. • Build and refine buyer personas, message maps, and the research that grounds positioning in the customer's reality, not internal language. • Partner with Product on roadmap and pricing decisions, bringing the voice of the buyer into planning early. • Run win/loss analysis and customer research to validate positioning and surface opportunities.

🎯 Requirements

• Bachelor’s Degree Required • Significant experience (8+ years) in product marketing, with at least 2+ yrs of experience in a leadership role, managing people. • Proven track record of positioning and launching B2B SaaS or EdTech products that drove adoption, pipeline, and revenue. • Demonstrated ability to write: positioning docs, messaging frameworks, sales tools, and launch narratives that are clear, differentiated, and ready to use. • Strong understanding of B2B SaaS or EdTech go-to-market motions, including how product, marketing, sales, and customer teams work together. • Experience owning competitive intelligence, buyer research, and sales enablement. • Excellent communication skills: can simplify complex products, write with clarity, and present with confidence to internal and external audiences. • Experience leading or mentoring a team, setting clear direction, and holding a high bar for quality. • Travel up to 15% for team meetings and conferences.

🏖️ Benefits

• Generous Paid Time Off : 4+ weeks of vacation and 13+ paid holidays • Parental Leave : 12 weeks fully paid for all parents • Retirement : 401(k) with 0.5:1 company match • Comprehensive Health Coverage : Medical, dental, and vision plans • Insurance : Company-paid life, short-term disability, and long-term disability, plus voluntary options including supplemental life, accident, and pet insurance • Perks: Volunteer Time Off: Give back through ClassLink Cares paid volunteer days • Lifelong Learning: Tuition reimbursement for continued education • Growth & Development: Coaching and internal programs to support career and personal growth • Supportive Culture: A workplace that values curiosity, compassion, and continuous learning • Connection & Community: Annual company retreats and team events with bright, fun coworkers