Senior Performance Creative Strategist

🔥 15 hours ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 22%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Clever Digital Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Clever Digital Marketing is a leading marketing agency specializing in driving scalable and profitable marketing results for home improvement businesses. They utilize strategic digital advertising across platforms like Google, Facebook, and Instagram, and take a client-centric approach to ensure a high return on investment for their clients. Their expertise in lead generation and omnichannel marketing allows them to serve as a vital partner for businesses aiming for growth in the competitive home improvement sector.

📋 Description

• Own how CDM identifies, develops, and scales creative for Paid Social, with support for Paid Search. • Develop original concepts, messaging angles, hooks, formats, and storytelling approaches for video and static ads. • Run customer, competitor, and market research to uncover motivations, objections, and unexplored pain points. • Mine reviews, sales calls, and customer feedback for actionable advertising insights. • Analyze why creative wins or loses and translate performance into clear next steps. • Write actionable creative briefs grounded in customer insight, direct-response principles, and testing hypotheses. • Create CDM's creative-strategy frameworks, brief standards, testing processes, and shared learning repository. • Identify successful approaches in one account and adapt them across other accounts. • Coach Media Buyers and editors to improve creative thinking across the department. • Partner with CRO to align messaging, personas, offers, and landing-page experiences. • Provide direction for UGC, founder-led, and spokesperson-led formats. • Build AI-powered workflows and tools to accelerate research, ideation, and production. • Analyze customer reviews, calls, and feedback at scale. • Identify creative patterns across accounts and surface cross-account testing opportunities. • Automate recurring creative research and reporting. • Improve briefs and production workflows through AI. • Build systems that improve team creative decisions. • Establish a repeatable creative-strategy engine through evidence-based testing.

🎯 Requirements

• 5+ years in performance-focused creative strategy. • Deep understanding of Meta advertising and direct-response creative. • Strong direct-response copywriting and short-form storytelling skills. • Track record of developing concepts from customer research and performance data. • Fluency with creative metrics (Hook Rate, Hold Rate, CTR, CPL) and judgment to weigh them against lead quality and down-funnel performance. • Experience across multiple brands, accounts, or verticals. • Structured approach to testing, including hypotheses, iteration strategy, and isolating variables. • Demonstrated ability to build systems, processes, frameworks, or knowledge bases. • Advanced, practical experience using AI for research, analysis, ideation, workflow design, or creative enablement. • Ability to explain what to test, how the opportunity was found, and why it is expected to work. • Strong communication, prioritization, and cross-functional collaboration skills. • Bias for speed and ability to generate learning quickly. • Familiarity with Motion, Looker Studio, Asana, Slack, and Claude is a plus. • Lead generation or high-ticket services experience is nice to have. • Home improvement experience is nice to have. • CRO and landing-page testing familiarity is nice to have. • UGC, founder-led, or spokesperson-led creative experience is nice to have. • Hands-on familiarity with editing or design tools is nice to have.

🏖️ Benefits

• Competitive base salary + performance-based bonuses • Flexible remote work environment with option for in-person collaboration (Vaughan, ON) • Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more. • Company-provided MacBook computer • Home office budget and Clever merch delivery to get you started • Work Abroad Policy • The chance to shape and grow a high-performing Client Success team • A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.