Programmatic Media Analyst

🕒 July 29

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🧐 Analyst

🚫👨‍🎓 No degree required

👻 Ghost score 45%

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Logo of Click Here Digital

Click Here Digital

51 - 200 employees

Founded 1993

📣 Marketing

☁️ SaaS

💼 Consulting

💰 Private equity on 2021-11

Marketing • SaaS • Consulting

Click Here Digital is a full-service digital marketing agency that combines high-touch consulting with proprietary technology to drive measurable growth for clients. The firm offers a broad range of services including search engine marketing (SEM), search engine optimization (SEO), social media advertising, display and video advertising, connected TV/OTT, streaming audio advertising, email marketing, creative/graphic design, website design, and AI-enhanced search optimization. They also operate ClickIQ™, a real-time marketing intelligence platform that aggregates paid, organic, social, calls, leads, and sales data to optimize campaigns and ROI. Click Here Digital focuses on competitive industries such as automotive, legal/law firms, medical, enterprise, RV, and other growth-focused businesses, and emphasizes performance measurement, data-driven optimization, and client partnerships.

📋 Description

• Manage a portfolio of clients across a variety of industries and verticals • Implement and manage programmatic advertising campaigns across DV360, CM360, StackAdapt, Google Analytics, and other platforms • Analyze campaigns to identify trends, insights, and optimization opportunities • Maintain accuracy of ad copy, logos, graphics, budgets, and scopes of work • Collaborate with account managers on campaign strategies, performance, and improvement recommendations • Collaborate with cross-functional teams on audience segmentation, retargeting, and personalized messaging strategies • Ensure campaigns are properly set up and ads direct users to the correct landing pages • Conduct A/B tests on creatives, ad formats, and messaging strategies • Generate regular performance reports and communicate key findings • Monitor the CRM daily for assigned tasks and ensure completion • Maintain performance standards across assigned accounts • Analyze large data subsets and provide client-facing feedback and reports • Stay current on programmatic advertising trends, best practices, and technologies • Perform other assigned duties

🎯 Requirements

• 1-2 years of Paid Media experience • Experience and strong understanding of programmatic advertising • Experience using Google Analytics and DV360 (Display & Video 360) • Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely • Strong quantitative and analytical skills and attention to detail, with the ability to interpret data and actionable insights • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment • Excellent time-management and organizational skills • Proficient in Microsoft Office and Google Workspace (Docs, Sheets, Slides, Gmail, Google Chat) • Preferred: Agency experience • Preferred: Google Ads Manager experience • Preferred: Google certifications (Google Analytics, Google Ads) • Preferred: Experience with programmatic DSPs such as StackAdapt, The Trade Desk, or similar • Preferred: Experience with paid search, paid social media, or CTV • Preferred: Experience in automotive, legal, and/or medical verticals • Preferred: Strong understanding of advertising and marketing principles, particularly for online audiences

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