Programmatic Media Analyst

🔥 8 minutes ago

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Click Here Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1993

📣 Marketing

☁️ SaaS

💼 Consulting

💰 Private equity on 2021-11

Marketing • SaaS • Consulting

Click Here Digital is a full-service digital marketing agency that combines high-touch consulting with proprietary technology to drive measurable growth for clients. The firm offers a broad range of services including search engine marketing (SEM), search engine optimization (SEO), social media advertising, display and video advertising, connected TV/OTT, streaming audio advertising, email marketing, creative/graphic design, website design, and AI-enhanced search optimization. They also operate ClickIQ™, a real-time marketing intelligence platform that aggregates paid, organic, social, calls, leads, and sales data to optimize campaigns and ROI. Click Here Digital focuses on competitive industries such as automotive, legal/law firms, medical, enterprise, RV, and other growth-focused businesses, and emphasizes performance measurement, data-driven optimization, and client partnerships.

📋 Description

• Implement and manage programmatic advertising campaigns across platforms (DV360, CM360, StackAdapt, Google Analytics, etc.) • Analyze programmatic campaigns to identify trends, insights, and optimization opportunities. • Maintain high attention to detail in regard to ad copy, logos, graphics, budget and scope of work. • Collaborate closely with account managers on campaign strategies, performance and recommendations for improvement. • Collaborate with cross-functional teams to develop strategies for audience segmentation, retargeting, and personalized messaging. • Ensure campaign is properly set up and that all ads being sent to the correct landing page • Conduct A/B tests to evaluate the effectiveness of different creatives, ad formats and messaging strategies. • Generate regular reports to track campaign performance and communicate key findings. • Monitor CRM daily for assigned tasks and ensure completion of tasks. • Maintain performance standards on all assigned accounts. • Analyze large subsets of data and provide client-facing feedback and reports. • Stay current on industry trends, best practices and technologies in programmatic advertising. • Other Duties may be assigned

🎯 Requirements

• 1-2 years of Paid Media experience • Experience and strong understanding of programmatic advertising. • Experience using industry tools such as Google Analytics, DV360 (Display & Video 360) • Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely. • Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights. • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment. • Excellent time-management and organizational skills • Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)